This form is an expression of interest only. It is not an application to invest and it does not create any agreement or obligation. Tell us a little about you and how you would like to work with us. If there is genuine alignment, we will reach out to explore it properly, through separate formal documentation and the appropriate eligibility checks.
Your expression of interest has reached us. If there is alignment, a member of the team will be in touch to explore it further. This response does not create any agreement or obligation on either side.
Elevating Human Capabilities & Potential.
Amplifying Business Value & Reach.
We innovate to serve people.
Build your present, to own your future.
Our services are backed by more than just theory and history, they are proven by our current ventures.
We are ready hands, alert minds, and real experience, on standby and waiting to go, to build your venture, elevate your business, upgrade your capabilities, hand you new skills, cook your ideas, and expand your perspective. Your jet engine to success, ready to show the world exactly who you can, and will, be.
Unlock Your Potential Now
Figures reflect the founder's professional experience that HuBu-Intel is built upon.
HuBu-Intel runs on one engine: human insight, amplified by technology. Tap a division to see what it does.
Business Science. Startup Factory. Training Excellence.
We develop intellectual property, create technology platforms, and transform ideas into operating businesses. We train professionals, consult for enterprises, and help entrepreneurs launch from scratch rather than buying into risky running businesses.
Every organisation we touch becomes measurably stronger after we leave. That is the only standard we hold ourselves to.
Every platform and service we build places human needs, wants, judgements, creativity, and connections at the centre. Technology amplifies people. It does not lead them, but extends their abilities.
Our philosophy is simple: everything on Earth should serve the life on it, in the safest and most productive, useful, and entertaining ways possible.
Four ways in. Pick the one that matches what you need today.
We build and own businesses.
Ventures built in house by HUBUINTEL PTY LTD. Available for sale, for partnership as co-founders, or by licence.
We advise organisations.
Senior consulting for enterprises and growing businesses. Discovery call, engagement, delivery. Priced by the hour or the outcome.
We coach and we train.
Programmes for teams building capability. Certificates, seats, cohorts. Book by the seat or bring us in-house.
We research what comes next.
Research and development in future technologies. A.O.M.E, Quantum Consciousness, RSMT, APCD. Read the projects.
HuBu-Intel operates as four divisions, reached by six routes. Dream Builder and Partner Up are named ways into those divisions rather than divisions of their own. All of it runs on the same scientific approach to business and human behaviour. Find the path that fits your situation, and explore what becomes possible.
We build, own, and offer businesses.
Every venture here was created in house by HUBUINTEL PTY LTD. Available for sale, for partnership as co-founders, or by licence.
We advise, and give you our best.
Senior consulting for enterprises, public bodies, and growth-stage businesses, delivered on the same scientific approach to business and human behaviour.
We coach and we train.
Programmes for teams building capability, and for individuals investing in themselves. The Mentorship programme lives here too.
We research what comes next.
HuBu-Intel Research and Development for Future Technologies. Four projects and one target: technologies that accelerate the way to abundance.
Professional development delivered in Sydney and across Australia, with a certificate anyone can verify at the end. Every programme is A$150 plus GST per training hour, per person (A$165 including GST), for the length of the course. Book 2 or more seats and 10% comes off.
Every certificate carries a number that can be verified on this website. A HuBu-Intel professional training certificate. Not an AQF qualification.
Counted from this website as it stands today. Add a venture, a service, or a location and it updates itself.
Each venture we build addresses a real human need, is designed to create more value than it extracts, and is built to last. The industries vary. The technologies differ. The scale evolves. But the standard never changes: build something that genuinely improves the life of the person using it, and the commercial success follows naturally. That is not a promise. It is a pattern we have studied, tested, and built our entire methodology around.
Four things about HuBu-Intel that you do not have to take our word for.
HuBu-Intel is not a Registered Training Organisation and does not issue AQF qualifications. Our certificates are HuBu-Intel professional training certificates.
Boardrooms, meeting rooms, and a business lounge. This is where clients sit down with us, and where training runs when it is held in house.
Every service we deliver is powered by our proprietary BBO framework. It works across four dimensions simultaneously, because fixing one in isolation never holds. Align all four and the improvement compounds.
To establish the world's premier Venture Holding Enterprise. People First. Flexible creativity for ultimate continuity. One plan, in five phases, from Australia to the world.
We believe in Human Intelligence that builds Intelligent Business to serve Human Needs. The most enduring businesses are the ones that elevate people, not replace them. We use technology, including AI, to amplify human capability rather than diminish it. That conviction shapes every venture we build, every organisation we consult, every professional we train, and every entrepreneur we help launch.
A future where human intelligence uses artificial intelligence for the greater good of humanity, and not the other way around.
Growth is our Sun.
People are our purpose.
Whether you want to acquire a venture, engage us for consulting or training, launch a concept with our help, or explore a partnership, the first step is always a genuine conversation. No pitch decks. No pressure. Just clarity on whether we are the right fit for each other.
Your network. Our portfolio. Shared success.
An Organisational Referral Agreement for companies with a real network.You open the door. We contract, deliver and pay.
Want to register your interest in one or more of our services? You can do it here, and we will contact you as soon as there is a chance to enjoy our services. Partners, agents, brokers, investors, and media are welcome too.
No commitment, no payment, no obligation.
The four divisions
Each division does one thing. Find the one that matches what you need today, see what it costs, and start from there.
Founders, buyers and partners
We build and own ventures. Acquire one, licence one, or have your own built with us.
Start with a conversation about the venture you want. Every venture page shows its status and the ways to come in.
Organisations
We advise. Senior consulting on the Business Behaviour Optimisation framework, at published rates.
Every engagement begins with a complimentary discovery call, so nothing is charged before we both know what the work is.
Professionals and teams
We coach and we train. In-person programmes in Sydney, with a certificate anyone can verify.
A$150 plus GST per training hour, per person (A$165 including GST), for the length of the course. Book 2 or more seats and 10% comes off.
Researchers and collaborators
We research. HuBu-Intel Research and Development for Future Technologies, headed by its President.
Each project states its own status. Collaboration is open to researchers who work to the Centre's method.
Prices in Australian dollars, excluding GST. Where individuals can buy, the total including GST is shown with the price. Pricing is subject to change and is confirmed in writing before anything is charged.
This form is for questions. If you would like a call or a meeting, please book it yourself in our calendar: pick a day and a time that suits you and it is reserved immediately. For anything else, write to us here and we will respond as soon as possible. Complaints are acknowledged within 5 business days, and we aim to resolve them within 30 days.
HuBu-Intel
Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Barangaroo NSW 2000
Pick how you would like to hear from us and when. We will take it from there, and confirm everything with you in writing before anything is fixed.
We use the details you give us to respond to you and arrange what you ask for. Our explains how we handle them and how you can access or correct them.
How your details are handled. We collect your name, phone number, and email so we can respond to this request and arrange what you have asked for. We do not sell your details and do not share them except where needed to deliver the service or where the law requires. You may ask us what we hold, correct it, or have it deleted, by emailing . Your request is a request until HuBu-Intel confirms it with you in writing. Times shown are Sydney time.
If you are far from our headquarters and require one of the following services, choose any of the locations below and HuBu-Intel will be there for you.
Select a city on the map, or from the list, to see every address available to you.
| City | Location & Address |
|---|---|
| Sydney | HuBu-Intel HeadquartersRecommendedLevel 35, Tower One, International Towers, 100 Barangaroo Avenue, Barangaroo NSW 2000 |
| Sydney | Parkline PlaceLevel 35, Parkline Place, 252 Pitt Street, Sydney NSW 2000 |
| Sydney | Tower One BarangarooServcorpLevel 35, Tower One, International Towers, 100 Barangaroo Avenue, Sydney NSW 2000 |
| Sydney | Chifley TowerLevel 17, Chifley Tower, 2 Chifley Square, Sydney NSW 2000 |
| Sydney | Market StreetLevel 26, 44 Market Street, Sydney NSW 2000 |
| Sydney | Gateway, Circular QuayLevel 36, Gateway, 1 Macquarie Pl, Sydney NSW 2000 |
| Sydney | 25 Martin PlaceLevel 57, 25 Martin Place, Sydney NSW 2000 |
| Sydney | 100 Mount Street, North SydneyLevel 25, 100 Mount Street, North Sydney NSW 2060 |
| Sydney | Westfield Tower 2, Bondi JunctionLevel 22, Westfield Tower 2, 101 Grafton Street, Bondi Junction NSW 2022 |
| Sydney | Parramatta SquareLevel 14, 3 Parramatta Square, 153 Macquarie Street, Parramatta NSW 2150 |
| Sydney | Avaya House, Macquarie ParkLevel 9, Avaya House, 123 Epping Road, Macquarie Park NSW 2113 |
| Sydney | Nexus NorwestLevel 5, Nexus Norwest, 4 Columbia Court, Norwest NSW 2153 |
| Melbourne | 101 Collins StreetLevel 27, 101 Collins Street, Melbourne VIC 3000 |
| Melbourne | 28 Freshwater Place, SouthbankLevel 15, 28 Freshwater Place, Southbank VIC 3006 |
| Melbourne | 140 William StreetLevel 40, 140 William Street, Melbourne VIC 3000 |
| Melbourne | 263 William StreetLevel 19, 263 William Street, Melbourne VIC 3000 |
| Brisbane | 10 Eagle StreetLevel 19, 10 Eagle Street, Brisbane QLD 4000 |
| Brisbane | Santos PlaceLevel 27, Santos Place, 32 Turbot Street, Brisbane QLD 4000 |
| Perth | 140 St Georges TerraceLevel 28, 140 St Georges Terrace, Perth WA 6000 |
| Perth | Capital Square Tower 3Level 25, Capital Square Tower 3, 1 Spring Street, Perth WA 6000 |
| Adelaide | 91 King William StreetLevel 30, 91 King William Street, Adelaide SA 5000 |
| Canberra | The Realm, Parliamentary PrecinctLevel 1, The Realm, 18 National Circuit, Barton, Canberra ACT 2600 |
| Canberra | Nishi Building, Canberra CityLevel 9, Nishi Building, 2 Phillip Law Street, Canberra ACT 2601 |
| Hobart | Reserve Bank BuildingLevel 6, Reserve Bank Building, 111 Macquarie Street, Hobart TAS 7000 |
HuBu-Intel Headquarters is our office in Barangaroo. Every other location listed is a Servcorp business centre. We use and recommend Servcorp facilities for client meetings and training across Australia, because the standard is consistent wherever you are. Addresses are published by Servcorp and may change. Meeting rooms are subject to availability and are confirmed at the time of booking. To arrange a meeting at any location above, or at your own premises, .
Let's go business shopping.
Ventures we build, own, and launch, and offer for sale, for partnership as co-founders, or by licence.
Each venture has its own brand and growth path. All are owned by HUBUINTEL PTY LTD and share its engineering capacity, governance and values. Each venture page states its current stage. Open any venture below for its full dedicated brief: the problem it solves, how we solve it, the potential, the value it creates, and how it serves the community.
HUBUINTEL PTY LTD sits at the centre. Consulting House and Business Academy work directly with clients, Startup Factory is where the same capability is turned on our own projects, and HRDFT Centre is our research and development centre. Turn the ring to open any venture.
You come in through Consulting House or Business Academy. The work is scoped, priced from published rates, and confirmed in writing before it starts.
You come in through a venture. Open the one that interests you and press BUY, and we will arrange a meeting to go through the business and the ways you can take it on.
Startup Factory builds a working portfolio, not an investment product. Every venture here was created inside HuBu-Intel and is being brought to market to the standard the house sets for each. What is on offer, where the offer applies, is a commercial arrangement in the venture itself: an outright acquisition, an exclusive operating licence, or a share of the venture negotiated directly.
Every venture starts with a problem worth solving for a defined group of people. If nobody would miss it, it does not enter the portfolio.
HUBUINTEL PTY LTD owns the intellectual property in each venture until an arrangement is signed transferring or licensing it. Ownership is warranted on transfer.
Ventures are released when they meet the standard the house sets, not the calendar. Every venture page publishes its status so a buyer sees exactly what stage it is at.
Every venture is designed and built inside the house. That is a limit and it is also the reason the portfolio holds together as one voice.
Not a scoring rubric. A set of standards a concept has to satisfy before HuBu-Intel commits to building it, and that a completed venture has to satisfy before it can be offered.
Somebody specific whose day gets better because the venture exists.
How the venture supports its own running, stated in plain numbers before it is built.
Interfaces, pricing and defaults chosen from what serves the person, not what maximises a metric.
Every claim the venture makes has to be one HuBu-Intel would defend in public. That includes what the venture cannot do.
Whether you would like to explore a revenue-share partnership on one of these ventures, co-build the next one, bring your own business under our umbrella, or simply talk, the door is open. Every conversation begins with alignment, never with terms.
HuBu-Intel works with companies and independent professionals who deliver. Whether you bring a company ready to represent our ventures, marketing, deal flow, an event, or a media platform, we build partnerships that reward results. Choose how you would like to work with us and apply below; your enquiry is routed to the right desk on our admin team automatically.
The first card is our organisation-level track. The roles beneath it are commission-based arrangements for independent professionals. If you lead an organisation, the HuBu-Intel Organisational Referral Agreement is the one to read: your team trained with HuBu-Intel certificates, a written agreement for one year, and a fixed commission table on everything we close from your introductions. You introduce. We contract, deliver and pay.
The organisation-level arrangement. Your organisation becomes a HuBu-Intel Services Representative: up to five of your people trained in sales mastery and the full HuBu-Intel portfolio, each with a HuBu-Intel Professional Training Certificate, plus a written Organisational Referral Agreement with a fixed commission table, valid for one year from issue. You introduce buyers, entrepreneurs and operators. HuBu-Intel contracts every engagement, delivers it, and pays commission on cleared funds.
Our anniversary dinner, and the night we name Business Client of the Year, Business Representative of the Year, and Business Friend of the Year. Each receives an A$10,000 credit toward HuBu-Intel business services.
Drive qualified attention to our ventures and services. Performance marketing, content, social, partnerships, influencer activations, or campaigns you run independently, measured by the results you generate. We value reach that converts, not vanity metrics.
Introduce qualified buyers to the ventures we offer for sale, or bring us aligned acquisition and partnership opportunities. If you operate in M&A, business sales, or investor networks, our portfolio gives you serious, well-documented opportunities to broker, with success-based commissions on completed transactions.
Planning a conference, summit, workshop, or industry event? Invite a HuBu-Intel representative, including Ahmed Rafik, to attend as a guest or to take the stage as a speaker. We bring senior business, training, and innovation expertise that adds genuine value for your audience.
For television, radio, podcasts, journalists, and publications: HuBu-Intel and Ahmed Rafik are available for interviews, features, expert commentary, and guest appearances on business, entrepreneurship, training, leadership, and human-centred innovation. Tell us about your outlet and the story, and we will make a representative available.
Professional Training. Not AQF. Not an RTO.
For trainers and coaches who have completed the Certified Business Coach programme and want to carry our name into their own practice. You keep your business and your clients. We give you the credential, the methods, and the standard behind you.
Your Trainer Credential Certificate carries a number that anyone can verify on this website in seconds. When a prospective client asks what stands behind you, you give them a number rather than a claim.
Deliver using the HuBu-Intel Communication Architecture and Architecture Model in your own practice, under a written licence, for the term of your certification.
We confirm your standing to anyone who asks, and refer work to HuBu-Intel Trainers where we cannot take it on ourselves or where you are better placed geographically.
Certification runs for twelve months and is renewed on review. That is what keeps it worth holding: a credential nobody can lose is a credential nobody trusts.
Certification is open to trainers and coaches who have completed our Certified Business Coach programme. Tell us about your practice and we will talk you through the standard, the licence, and the terms.
Ask us anything about the HuBu-Intel Trainer programme before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
Your organisation becomes a HuBu-Intel Services Representative. You introduce. We contract, deliver and pay. One package puts your people through our sales training, with a HuBu-Intel Professional Training Certificate for each, and issues your company a written Organisational Referral Agreement with a fixed commission table, valid for one year. You keep your own brand and your own clients. We carry the delivery, the contract and the risk.
Presentation means introducing.
Services Representative is a commercial title. It is not a partnership, joint venture, franchise or agency at law, and it creates none of them. It does not mean your organisation represents HUBUINTEL PTY LTD, and it does not make you our agent, employee, officer, franchisee or authorised representative. You open the door. We walk through it, sign the client, do the work, and pay you a commission on what we actually receive. Every other term on this page sits underneath that sentence.
The title exists to describe the commercial function clearly. Three fences sit around it so the position is safe for you, safe for the clients you introduce, and safe for HuBu-Intel.
A HuBu-Intel Services Representative refers opportunities to HuBu-Intel and has no authority to bind HuBu-Intel to any contract, price, scope or timeframe. Nothing you say to a prospect creates an offer capable of acceptance. Every engagement is scoped and signed by HuBu-Intel directly with the client.
The title is always "HuBu-Intel Services Representative" in full. It is never shortened to "Authorised Representative" or "AR", because those terms are reserved under the Corporations Act 2001 for financial services licensees and their appointees. HuBu-Intel does not provide financial services and does not hold an AFSL.
The relationship is that of an independent contractor. It is not employment. It is not a partnership at law. It is not agency for the purpose of binding contracts. Nothing in the Organisational Referral Agreement creates any of those relationships.
Five stops. The agreement is the spine.
The process is internal. There is no portal and no login, by design: your introduction reaches a person at HuBu-Intel, not a queue.
Your organisation applies. We review it. Acceptance is ours to give or withhold.
The agreement is unsigned until payment. It is signed and issued when HUBUINTEL PTY LTD receives cleared funds for the quote.
Up to five named people take the course and receive individual professional training certificates of completion.
For one year you may promote our published services and present our ventures, projects and services to buyers, entrepreneurs and operators.
When we are paid, you are paid, at the table rate, on the net amount we actually receive.
Three things, delivered once, after cleared funds. This is the entire deliverable, stated in full so nothing has to be inferred.
Sales mastery, plus a full walkthrough of the HuBu-Intel model, our services and our ventures, so your people can present the portfolio accurately rather than approximately. Named trainees, nominated by your organisation.
Each attendee keeps an individual HuBu-Intel professional training certificate of completion, numbered and verifiable online. No expiry.
A written agreement issued to the paying organisation, with the Commission Agreement Table attached, valid for one year from the date of issue.
These are the rates in the table attached to your agreement. They apply to a closed engagement your organisation introduced, and they are calculated on the net amount HUBUINTEL PTY LTD actually receives after cleared funds, not on the package fee and not on an invoice raised.
While the Organisational Referral Agreement is in force, your organisation may do these three things, and these three things are the whole of it.
The services published at www.Hubuintel.com, as published, at the prices published.
To buyers and entrepreneurs, anywhere your organisation already does business.
Revenue share or fixed fee, as the venture's own licensing terms allow.
These are not small print. They are the shape of the arrangement, and a partner who is comfortable with them is the partner this is built for.
Your organisation is not legally authorised to bind HUBUINTEL PTY LTD, or to commit it to anything, by any means.
You must not use the HuBu-Intel logo, name or trade marks as your own, or in a way that suggests your organisation is HuBu-Intel or is part of it. You keep your brand. We keep ours.
HUBUINTEL PTY LTD alone contracts every service engagement, sale and licence, and may refuse any introduction without giving reasons.
The agreement is not a franchise, not an agency, and not a right to offer securities or any financial product.
The agreement is unsigned until payment. It is signed and issued on the date HUBUINTEL PTY LTD receives cleared funds for the quote. That date is the issue date.
Validity ends one year from the issue date, unless ended earlier in writing.
The agreement lapses at the end of its term. Renewal happens only by a new written agreement between both organisations, so nothing continues silently.
Everything HuBu-Intel publishes is inside the agreement: the consulting house, the Business Academy, the mentorship programme, the Dream Builder service, and the venture portfolio itself, whether a buyer wants to acquire a venture, licence its software, or partner in it as a co-founder.
Firms whose existing client relationships regularly surface problems HuBu-Intel already solves, and who would rather introduce than build the capability themselves.
Accountants, advisers, agencies and brokers who sit next to business decisions and want a credible place to send the work they do not do.
Companies that want a second service line, a trained team, and a written commission arrangement without carrying delivery risk.
This is everything the Organisational Referral Agreement grants. It grants no exclusivity and no authority to bind HUBUINTEL PTY LTD.
Your organisation may introduce HuBu-Intel services to prospects. Presentation means introducing. HUBUINTEL PTY LTD alone contracts every engagement.
Up to five of your people trained, each with a HuBu-Intel Professional Training Certificate.
A fixed rate by category, paid on the net amount HUBUINTEL PTY LTD receives from a client you introduced.
The agreement runs for one year from the date of issue.
Your organisation's certificate states that it holds a current Organisational Referral Agreement with HUBUINTEL PTY LTD.
Yes, by its full title. You may say your organisation is a HuBu-Intel Services Representative holding a current Organisational Referral Agreement, and that your people completed our training with HuBu-Intel Professional Training Certificates. You may not say that your organisation can bind HUBUINTEL PTY LTD in any way, or describe it as a HuBu-Intel franchisee or office, and you may not use our logo, name or trade marks as your own.
The training course for up to five of your people, their individual certificates, and the written agreement with its commission table for one year. It does not buy leads, a territory, exclusivity, or any guarantee of income.
Only after HuBu-Intel receives cleared funds, at the rate in the Commission Agreement Table, calculated on the net amount we actually receive. Not on invoices raised, and not on the package fee.
No. The process is internal. Introductions and commission are handled directly between your organisation and ours, in writing.
No. The agreement does not grant exclusivity of any kind. We may hold agreements with other organisations in the same country or sector.
We may refuse any introduction, and we contract every engagement ourselves. If we decline, no commission arises on it. We will tell you that we have declined it.
Yes. HUBUINTEL PTY LTD is registered for GST, so GST is added to the package price. The quote is not a tax invoice, and a tax invoice is issued after payment.
The law of New South Wales, Australia.
The HuBu-Intel Organisational Referral Agreement is a commission arrangement between two independent organisations, defined entirely by written agreement and governed by the law of New South Wales, Australia.
It does not create a franchise, an agency, a partnership, a joint venture, a merger, an employment relationship, or a right to offer securities or any financial product. It does not authorise the second party to represent or bind HUBUINTEL PTY LTD. HUBUINTEL PTY LTD alone contracts every service engagement, sale and licence, and may refuse any introduction.
Training certificates of completion have no expiry, are not an AQF qualification, are not nationally recognised training, and are not an appointment to any role or office. Certificate holders do not bind the company.
Commission is payable only on cleared funds actually received, at the rates in the Commission Agreement Table attached to the agreement. No income is promised or implied. Published prices exclude GST, which is added to them. Where this page and the signed agreement differ, the signed agreement prevails.
Every application is reviewed individually. Acceptance is at our discretion, and we will tell you either way.
Tell us about your organisation. Every application is reviewed individually, and acceptance is at our discretion. Applying costs nothing and commits neither side.
Ask us anything about the Organisational Referral Agreement before you commit. Nothing is charged until we have confirmed the details with you in writing and you have accepted a written quote.
Nothing here is a scheme, a login or a portal. It is the ordinary shape of a working partnership between two organisations, described so an applicant knows what they are signing up for before they sign anything.
You meet somebody in your network who needs one of HuBu-Intel's services or ventures. You make an introduction the way your organisation makes any other: an email, a call, a meeting. There is no template to use and no code to quote.
Once the introduction is made, HuBu-Intel takes it from there. The prospect deals with HuBu-Intel directly. Nothing about you is contractually involved in what happens next.
Every introduction is logged against your organisation when it comes in. That is the record the commission is calculated from later. You do not have to keep parallel records; HuBu-Intel keeps them and shares them with you on request.
If the prospect becomes a client, HuBu-Intel does the work. If they do not, they do not. In either case, you are told, so you can close your side of the loop with the person you introduced.
Every commission is calculated from the net amount HUBUINTEL PTY LTD actually receives from the client. No estimates, no forward calculations, no advance payments.
The client pays HuBu-Intel. Cleared funds hit the account. That is the moment the commission becomes due to the Services Representative.
Between 5% and 20% depending on the category of service or venture. The Commission Agreement Table is attached to the Organisational Referral Agreement and applies for the year it runs.
A statement lists every introduction that generated a commission that month and the amount payable. Payment is made to the Services Representative's nominated account as soon as possible after the statement is issued.
Every commission line traces to a specific client engagement, so there is nothing to reconcile at year end. Your organisation's records and ours are the same records.
Applications are assessed before acceptance. Start by telling us about your organisation and your network.
One night a year, we name the people and companies who raised the standard of the work. A luxury business dinner, held as part of the HuBu-Intel anniversary, with three titles and one shared prize.
Confirmed every September, upon an annual independent announcement, and by exclusive invitation only.
Counted in Sydney time, to the anniversary itself. Dates and invitations are confirmed every September.
Nine September marks the day HuBu-Intel became more than an idea.
A company is only ever the sum of the people who believed in it early, the clients who trusted it before it had a reputation, and the representatives who introduced it to people who had never heard the name. On 09/09 every year we say thank you to all of you, on the record, over a very good dinner.
Business is a public thing that is built in a great many private moments: the introduction someone made without being asked, the client who kept working with us when it would have been easier to leave, the representative who explained the standard of the work to a prospect we had never heard of. This night names those moments, and it names the people behind them.
Every award carries a written citation, read aloud on the night. Every winner takes home a certificate and, where it applies, a trophy that stands on a desk for the year that follows.
In HuBu-Intel business services, for the year that follows the award.
Cut your costs on any business services by 50% until you have used the full A$10,000 credit award.
Each winner receives the A$10,000 credit above, to use on HuBu-Intel consulting and business training over twelve months. The certificate and, where it applies, the trophy carry the title you earned.
A HuBu-Intel business certificate and trophy, and the credit to keep building with us through the year ahead.
A HuBu-Intel business certificate and trophy, and the same credit toward consulting and business training.
A business appreciation certificate, and the same credit, for someone who added to the house without holding a formal commercial seat.
A calm hour with a good drink, small plates, and time to actually meet the people we have been telling you about.
A tailored menu at a landmark venue. One long table, so nobody sits in a corner. Every seat placed with intention.
Three names called, three citations read, three awards presented. The room applauds because the room knows.
A short address on the standard for the next twelve months, the projects opening, and the way you can be part of them.
No public ranking. The five measures below are considered as a whole by HuBu-Intel before invitations go out.
If you work with us as a client, a representative, or a trusted friend of the house, you are already in view.
Consulting, training, and the businesses we build with you. A complimentary discovery meeting is the first step.
For organisations: introduce the whole portfolio to your network under a written one-year agreement, and earn on what we close.
No formal commercial seat is needed. A sentence from someone who has met us goes further than anything we could publish.
An invitation to 09/09 is HuBu-Intel’s way of saying that your name is part of the year we had. If yours is in the envelope, it is because we mean it. If yours is not this time, it may be next time, and that is a good reason to keep in touch.
We do not take public nominations. When the year is named, the invitation is the announcement.
The originator of the Business Behaviour Optimisation (BBO) framework that underpins HuBu-Intel Consulting and Training. Extensive hands-on practice, civilian training and development roles inside government, and recognition across two countries inform the methodology, the human expertise HuBu-Intel is built upon.
Ahmed Rafik is a business behaviour consultant and mindset coach based in New South Wales, Australia. He is the founder and Chief Executive Officer of HUBUINTEL PTY LTD, and personally delivers every consulting and training engagement the company signs.
His professional work sits at the intersection of business behaviour and long-form advisory. He has spent his career studying how decisions are actually made inside organisations, what turns a good intent into a repeatable practice, and where the standard usually breaks. HuBu-Intel is the vehicle through which that work is now offered to clients across consulting, training, research and ventures.
He also authors WhatIsUniverse.com, a research project of the HRDFT Centre, which sets out an 18-point structural framework on the nature of the universe, consciousness and information, and states three falsifiable hypotheses under investigation. That research is the foundational programme of the HRDFT Centre, and it informs how the company thinks about long-term technology.
He writes for the site personally, keeps a public tagline he stands behind, and holds every engagement to the same standard: honest about what is known and what is not, generous with evidence, and firm about the difference between an opinion and a finding.
“I don’t claim I know best, but I live to learn for knowing better.” Ahmed Rafik, Founder
Ahmed Rafik is a Business Behaviour Consultant, Mindset Coach, and expert in organisational development. He created the Business Behaviour Optimisation (BBO) framework through extensive hands-on consulting, working directly with government officials, business leaders, and professionals, and collaborating with people of more than twenty nationalities through official international government partnerships. He has also undertaken first-hand cultural and market study across thirty-five countries, and brings that real-world depth to every engagement.
His career includes holding responsibility for training and development within a police force of approximately 22,000 personnel, across seven disciplines, contributing to business improvements that reduced operational costs, and launching an online training academy for a major government body. Beyond government, he founded and led a sports training academy in Dubai and an online platform offering training and consultancy services. He also developed and offered a National Education Development Plan in Sweden.
Ahmed has extensive experience training professionals in presentation and facilitation, and is a straight-talker who brings leading international business practices into plain, actionable guidance. He does not deal in vague strategy. His approach is to go deep, identify what is actually holding a business back, and provide clear direction that leads to results you can measure.
HuBu-Intel's consulting and training rest on a methodology built from practice, not theory. The founder's track record across real organisations and governments is what gives that methodology its authority, and what every engagement is held to.
The organisations below are part of Ahmed's professional history: former employers, and institutions he delivered training or consulting work to during his career. They are listed as background, not as clients or endorsements of HuBu-Intel. This work was carried out before HuBu-Intel existed, and none of these organisations is associated with it.
Full-time civilian training and development consultant to a defence ministry. Created the Training of Trainers (TOT) system for the ministry's trainers, and coached officials and representatives from over twenty nationalities across the Middle East and Africa. Designed and delivered programmes spanning business development, soft skills, human development, crisis management, and leadership.
Senior training and leadership roles (2016–2020) recognised with two First-Class Recognition Badges, nine administrative awards for performance excellence, four certificates of recognition, and a certificate of appreciation from the Department of Human Rights.
Held responsibility for training and development within a police force of approximately 22,000 personnel, spanning seven disciplines. Contributed to business improvements that reduced operational costs, and launched an online training academy for a major government body.
Founded and led a sports training academy in Dubai and an online platform offering training and consultancy services. Separately, developed and offered a National Education Development Plan in Sweden. This experience was brought together to create HuBu-Intel.
2017-2019: Two First-Class Recognition Badges for outstanding achievements in leadership and training excellence.
2016-2020: Nine administrative awards for performance excellence, four certificates of recognition, and a certificate of appreciation from the Department of Human Rights.
2015: Certificate of Appreciation and Shield for outstanding performance.
Not every consultant is the same. Below is a factual comparison of what separates Ahmed from a standard business consulting engagement, covering credentials, methodology, delivery, and accountability.
| Capability | Typical Consultant | Ahmed Rafik |
|---|---|---|
| Methodology & Framework | ||
| Proprietary consulting framework | ✗ | ✓ BBO Framework |
| Behaviour science integrated into strategy | ✗ | ✓ NLP + BBO |
| Simultaneous optimisation of all 4 business dimensions | ✗ | ✓ |
| Approach built from international field experience, not textbooks | Varies | ✓ |
| World best practice research applied to each engagement | Occasionally | ✓ Always |
| Credentials & Recognition | ||
| Qualifications and certifications, all listed on this page | Rarely | ✓ 17 Listed |
| Government recognition and state awards | ✗ | ✓ Two Governments |
| Civilian training and development roles inside government | ✗ | ✓ 3 Institutions |
| ISO quality certification expertise (9001, 21001, 29993) | ✗ | ✓ |
| Six Sigma Green Belt and Black Belt certified | ✗ | ✓ |
| Financial planning and budgeting qualification | Sometimes | ✓ |
| Kaizen and lean operations certification | ✗ | ✓ |
| Experience & Track Record | ||
| 1,000+ training courses delivered under his leadership | ✗ | ✓ |
| International collaboration across 20+ nationalities | Rarely | ✓ |
| Experience across government, corporate and startup sectors | One sector | ✓ All three |
| Contributed to business improvements that reduced operational costs | ✗ | ✓ |
| Delivery & Accessibility | ||
| In person and online delivery options | Sometimes | ✓ Both |
| Available globally, any timezone | Often limited | ✓ |
| Complimentary discovery call before commitment | Varies | ✓ Every time |
| Extensive experience training others in presentation and facilitation | ✗ | ✓ |
| Training services designed for organisations and corporates | Sometimes | ✓ |
| Accountability & Commitment | ||
| Results defined as a clear, structured commitment | ✗ | ✓ |
| Measurable outcomes documented and reported | Rarely | ✓ |
| Personally led by Ahmed Rafik, not subcontracted | Often subcontracted | ✓ Always direct |
The record above is set out so you can check it. What matters next is what your business could achieve with this depth of expertise and attention.
The founder's framework is delivered across HuBu-Intel's consulting and training. Every engagement begins with a complimentary discovery conversation.
Structured consulting programmes built on our BBO framework, for owners and leaders who are ready to act on what they find. The work is hands-on, practical, and measured against outcomes you can see. Every engagement begins with a complimentary discovery meeting, so we can both be confident it is the right fit before you commit to anything.
Business challenges rarely come from one place. They usually sit at the intersection of your people, your operations, your product, and your market, which is why addressing one in isolation seldom holds. Ahmed developed BBO to look at all four together, so that what improves stays improved. BBO is designed to create permanent improvement, not a quick fix.
Every programme below is built on one engine: Business Behaviour Optimisation (BBO), our proprietary framework that improves all four dimensions of a business at once, your people, your operations, what you deliver, and how you sit in the market. Each engagement is hands-on, practical, and measured against outcomes you can see.
Pricing and discounts are subject to change. Take the opportunity when you see it.
The point of showing you the work is that you get to see the standard before you commit. These are worked examples of two engagements HuBu-Intel runs regularly. The shape is real. The names and numbers on any actual engagement are your names and your numbers.
A structured, top-to-bottom review of a business as it actually operates today, ending with a prioritised list of decisions the founder can act on inside the same quarter.
You have just come out of the Certified Business Coach programme with a full toolkit. Adoption is where the value is either captured or quietly lost. We run a one-week structured adoption sprint that gets the toolkit into the room and into the calendar.
Book a complimentary discovery meeting with our consulting team, in person or online, and explore how our BBO framework can transform your business.
Most firms send analysts who have read about business. We send people who have built it. HuBu-Intel designs, builds, brands, and operates its own ventures, so every recommendation we make has already been tested with our own money and our own reputation on the line.
That changes what you get. Not a report that describes your problem back to you, but a working diagnosis of the behaviour, systems, and decisions producing it, and a plan we know how to execute because we have executed it. We work on mindset and management systems together, because changing one without the other is why most consulting engagements fade within a year.
The measure we hold ourselves to is simple: real, visible improvement in how the organisation performs and how its people think, still standing long after we have gone.
Professional Training. Not AQF. Not an RTO.
Immersive programmes that give professionals the confidence, credibility, and presence to lead a room and hold it. From the flagship Certified Business Coach programme to one-to-one mentorship, every programme is built to deliver real, applicable capability, with a first-two-hours refund promise on classroom training.
A$150 plus GST per training hour, per person (A$165 including GST). 10% off when you book 2 or more seats. Tailored corporate training is quoted separately.
Every certificate we issue carries a number anyone can verify on this website.
A ladder of commitment, not of quality. Every rung is complete on its own; each one carries what the one above it does not.
A HuBu-Intel professional training certificate. Not an AQF qualification.
Our group training programmes are built for professionals and teams who want lasting, measurable change, not just a course certificate. Every one is delivered by Ahmed Rafik, personally.
Attend the first two hours of the first training day of any classroom programme. If it is not right for you, tell us before those two hours end and we will refund your fees in full. You decide after seeing the training first hand, not before. This promise is in addition to your rights under the Australian Consumer Law, which it does not replace or limit. Full terms appear in our Refund Policy below.
Reserve a place on Certified Business Coach, arrange group training for your organisation, or start with a complimentary discovery call for any programme.
Most training is delivered by presenters working from a deck someone else wrote. Ours is delivered by a practitioner who has built businesses, run operations, and coached across more than twenty nationalities, with sustained delivery behind the material.
That is why it holds. We teach the behaviour and the thinking underneath the skill, not just the technique, so people leave able to make better decisions under real pressure rather than able to recall a framework. Skills, perspective, and mindset move together, which is what makes the change survive the return to work.
Coaching that does not wear off when the room empties.
Pricing and discounts are subject to change. Take the opportunity when you see it.
Special groups: 20% off for those who serve the community. See who is eligible →
Programmes run to a fixed rhythm so you can plan around them. All upcoming dates are held at HuBu-Intel Headquarters, Barangaroo, unless we arrange otherwise with you.
Every start date runs with a minimum of four and a maximum of twenty-four trainees. If a start date does not reach the minimum it is rescheduled and everyone registered is offered the next date at no cost. Dates are confirmed with you in writing before anything is charged.
Ahmed Rafik, President of HRDFT Centre.
The Centre exists for one target: the innovation of technologies that accelerate humanity's way to abundance. It researches consciousness, information and matter, and carries each line of work as a project with a stated result to reach, which is knowledge, a technique, or a device.
Researching reality. Engineering possibility.
Every subpage of this Centre is a project, and every project is research with a result to reach: knowledge that did not exist in this form before, a technique a person or an organisation can apply, or a device that can be built.
Each project states where it stands in its own words, on its own page. Three of the four are open questions. One is built. The Centre does not blur the difference, because a vision presented as a result is how a research centre loses the right to be believed.
The HuBu-Intel Research and Development Centre in Future Technologies, the HRDFT Centre, is the research and technology-development centre of HuBu-Intel.
HRDFT conducts, sponsors and coordinates research into fundamental questions about consciousness, information, matter, technology and the nature of the universe, while working to translate relevant discoveries into experimental technologies, software, systems and devices.
Our work sits at the intersection of fundamental research, technology development and human capability. We investigate questions that may lead to new ways for people to communicate, create, work, understand themselves, and interact with technology.
Today's technologies manipulate information, materials and machines. HRDFT explores what may become possible when we understand more deeply how information, consciousness and physical reality are connected.
Research and development has its own division at HuBu-Intel. It is not a side activity. The HRDFT Centre has its own registered name, its own President and four research projects, each with a stated target result. It follows one principle above all: evidence before assertion.
The physical and technological infrastructure that enables capability.
The artificial and computational intelligence that provides capability.
The human direction, purpose, values, governance and organisational intelligence that decide how capability is used.
A body without a brain is a machine. A brain without a mindset has capability but no direction. HuBu-Intel works on the third layer, because humans should lead artificial intelligence, not the other way around. We want intelligence to work for humanity.
HRDFT explores the relationships between six domains. Each carries the status of the knowledge behind it, so an open question is never dressed up as a settled result.
Understanding consciousness, cognition, perception and human experience, and which aspects of them can be measured rather than only described.
Research QuestionInvestigating information as a fundamental component of physical and computational systems, and how it is represented, carried and transformed.
EmergingStudying physical systems, their measurable properties, and the mechanisms through which they can potentially be represented, manipulated or reproduced.
EstablishedDeveloping new ways for people and technologies to communicate, understand each other, and work together.
ExperimentalExploring new computational models, software architectures and technological systems that do not assume today's hardware is the end of the road.
EmergingApplying what the research produces to communication, productivity, wellbeing, and what a person is able to do.
TranslationalQuantum Consciousness is the Centre’s foundational research project, published at WhatIsUniverse.com as a non-peer-reviewed theoretical framework. It investigates the nature of the universe and consciousness at fundamental and, where scientifically appropriate, quantum scales, to identify knowledge and principles that may apply in future technologies.
Next stage: experimentation. The theory has been taken as far as theory alone can take it. The framework names the experiment that could falsify its first hypothesis: a scaled Wigner’s friend experiment. Citing a researcher’s work does not mean that researcher endorses the framework.
One of the long-term technological objectives emerging from the Quantum Consciousness research programme is the proposed APCD Atomic Pattern Cloning Device.
APCD is a research concept investigating whether the measurable physical characteristics of an object can be captured as an informational representation, and whether that representation could eventually be used to reproduce or transform its physical structure through a controlled technological process.
Instead of telling a machine what dimensions to print, could we eventually tell it what physical structure to create?
APCD is a long-term research concept. Its underlying scientific and engineering feasibility has not been established. Descriptions of possible capabilities represent research objectives and hypotheses under investigation, not claims that a functioning technology currently exists or that one will be developed.
The first objective is not to build a device. It is to determine whether the underlying scientific principles can support the concept at all.
This is the route a question travels at HRDFT, and it is also where the Centre becomes different from a purely academic body. We seek not only to understand, but eventually to build.
What do we not understand? The work starts at the edge of what is known, not at a desired product.
What does existing knowledge already tell us, and where does it stop? Prior art and literature before hypothesis.
What might explain the unknown, stated precisely enough that it can be wrong.
Can we test it? Designed experiments, recorded data, and a result we were willing to have go against us.
What new knowledge emerged, including the knowledge that a promising idea does not hold.
Can we represent it mathematically, computationally, or structurally?
Can we reproduce or control it? Software, instruments, and prototype systems built on validated findings.
Does it work reliably, under scrutiny, and when someone else runs it?
Safety, ethics, security, legal requirements, standards, and the consequences of the thing existing at all.
Can it become a real system that a person can actually use?
What can people do with it that they could not do before?
Commercial development through the Startup Factory division.
Licensing or joint development with a research or industry partner.
How can that capability create broader human benefit? This is the destination, and it is the reason the Centre exists at all.
HRDFT exists because some of the most important technologies of the future may begin as questions that cannot yet be answered. We believe fundamental understanding and technological development reinforce one another.
Research gives us knowledge. Knowledge gives us possibilities. Experimentation turns possibilities into technology.
The Way to Abundance
Abundance here is a measure of human capability, not a promise of wealth and not a claim about what the research has already found. It is the last stage of our own pipeline: a question becomes knowledge, knowledge becomes a technology, a technology becomes something a person can actually do that they could not do before. When more people can create, understand, solve, communicate and thrive, that is abundance, and it is the only reason the Centre exists.
It is a destination, which is the honest word for it. We have not arrived.
Consciousness. Information. Matter. Reality. Technology.
APCD. New forms of computation. New manufacturing paradigms. Human-machine interaction. Future communication.
Knowledge, human progress, capability, the freedom to create, and understanding our place in reality. Our broader philosophy is the way to abundance: knowledge should expand humanity's ability to create, understand, solve, communicate and thrive.
We want research questions to be tested, and we want the evidence to decide what can be supported, what must be modified and what may ultimately need to be rejected. Every artificial employee at HuBu-Intel moves up a capability tier only on evidence, and the Centre holds its research to the same standard.
I don’t claim I know best, but I live to learn for knowing better.
HRDFT is one of the four HuBu-Intel divisions. It is a Centre, not a department, and it is headed by its President. How the whole team is arranged, including which of our employees are artificial minds, is set out on the .
HRDFT Centre is registered to HUBUINTEL PTY LTD, ABN 22 702 195 355. It is the research and development home of the house, not a separate company. The Quantum Consciousness research published at WhatIsUniverse.com is written and published by Ahmed Rafik, who holds its copyright. Other research, ideas and materials created under HRDFT belong to HUBUINTEL PTY LTD, unless a specific piece has been agreed otherwise in writing.
HRDFT investigates established scientific knowledge as well as open questions, hypotheses and long-term technology concepts. References to proposed technologies, mechanisms or future applications describe research objectives or hypotheses under investigation. They should not be read as claims that such technologies have been scientifically validated, demonstrated, or made commercially available.
Research findings are subject to continuing investigation, testing, review, replication and revision.
Computational models, algorithms and platforms built to test a hypothesis rather than to ship a feature.
Sensors, instrumentation and technological systems where an off-the-shelf instrument cannot answer the question.
Computational and mathematical representations of observed phenomena.
New interfaces and communication mechanisms between people and machines.
Systems designed specifically to test scientific and technological hypotheses.
Structured knowledge and datasets describing relationships between physical phenomena, information, structure and observation.
ExperimentalResearch conducted through HRDFT may generate scientific knowledge, research methodologies, algorithms, software, technical know-how, experimental systems, inventions, patents, designs, datasets and proprietary technologies.
Subject to applicable research agreements and intellectual-property arrangements, HUBUINTEL PTY LTD's objective is to retain the ability to develop, protect, license and commercialise technologies emerging from its research programs. This is the point where the research connects to the Startup Factory division.
We are looking for researchers who will challenge the assumptions, identify the limitations, design the experiments, measure the outcomes and, where the evidence allows, help develop what survives that testing.
Independent evaluation and development of a live organisational intelligence system: multi-agent systems, AI evaluation, responsible AI, software engineering for AI, and cybersecurity and privacy.
A scoping study of the scientific principles: what can be measured, what can be represented, what could reproduce structure, and where the physical limits lie.
A doctoral candidate who designs and evaluates an experimental test of one stated hypothesis, with HuBu-Intel as the industry partner and the research end user.
Responsible AI methods and tools, trialled inside a live organisational environment of 13 artificial employees working under written governance, with the findings reported.
Grant and matched-funding programs for research and development, each scoped as a project with defined objectives and deliverables.
Experts who will tell us where we are wrong. A hypothesis shown not to hold is a result too.
A research project of HRDFT CentreTarget result: knowledge
The foundational project of the HRDFT Centre, published at WhatIsUniverse.com, investigating the nature of the universe, consciousness, information and physical reality, to identify knowledge and principles that may apply in future technologies.
A project of HRDFT Centre, HUBUINTEL PTY LTD (ABN 22 702 195 355). Public research site: whatisuniverse.com.
The research site
The full research of Quantum Consciousness is published at WhatIsUniverse.com. Press the portal to step into it.
Open the researchOpens in a new tab.
The purpose of this project is knowledge: a defensible account of what the universe is, what consciousness is, and how information and matter relate to one another. Not a product, not a device, and nothing to sell.
The result is reached when the account is written in full, published openly at WhatIsUniverse.com, stated in terms that can be argued with, and able to carry the weight of the other projects in this Centre that build on it.
Knowledge is the deliverable here. Any device or technique that follows belongs to another project, with its own page and its own status.
The framework does not claim that the cited researchers endorse it, and the presence of their research does not establish its hypotheses. Each proposition carries its evidential status.
The next stage is experimentation. The framework names the experiment that could falsify its first hypothesis: a scaled Wigner’s friend experiment. The Centre would welcome a doctoral candidate who designs and evaluates an experimental test of one stated hypothesis, with HuBu-Intel as the industry partner.
The project brings together scientific research, theoretical investigation, computational modelling and experimental technology development. Where the question touches quantum physics, the phrasing is deliberate: we investigate possible relationships between consciousness and quantum phenomena. We do not assert that such a relationship has been established.
To develop knowledge about the fundamental nature of reality, and to investigate whether that knowledge can provide foundations for technologies currently beyond conventional technological capability.
The hierarchy of the work runs in one direction only, and each step has to hold before the next is attempted.
What the universe is, at the most fundamental level current methods can reach.
How information sits inside physical systems, and what it means to describe something completely.
What determines the structure of a thing, and which of those determinants are measurable.
The long-term technological question that a sufficient answer to the first three would open.
ConceptThe Framework is a set of propositions about the nature of the universe, consciousness and information, each carrying its own epistemic label so a reader always knows what is established, what is emerging, and what is under investigation.
Superposition and entanglement are experimentally established and are the foundation of the questions the Framework is willing to ask.
The physics literature increasingly treats information as a physical quantity in its own right. The Framework works from that starting point rather than against it.
The Framework proposes that consciousness is a property of the substrate the universe is made of, not a late arrival from complex matter. This is a working hypothesis under investigation, not a proven claim, and the site uses the term quantum consciousness in this specific sense.
An atom participates in the universe without choosing; a mind chooses. The Framework proposes that agency is a threshold effect of organisation, not a separate substance.
Wigner's friend and related thought experiments suggest observation may not be absolute across observers. The Framework treats this as a research question, not a doctrine.
If information is fundamental and consciousness participates, a class of technologies would read and interact with that substrate directly. This is a design horizon for the Centre's longer-term work.
The full Framework carries 18 labelled propositions across Theory of Everything, Mind and Science, and Consciousness and Spirit, together with the nine unanswered questions the Centre is willing to work on. Each proposition ships with the evidence supporting it, the objection to it, and the label the reader needs to know what kind of claim it is.
A theory that cannot be tested cannot fail, and a claim that cannot fail cannot be trusted. The Framework carries hypotheses stated so they could be shown wrong.
In the appropriate quantum setting (an extended Wigner's friend arrangement), two observers can disagree on whether a definite outcome has occurred. Where local realism, observer independence and no superdeterminism are all required, one has to give. The Framework predicts the observer condition can be varied experimentally.
If consciousness is a property of the substrate, the distribution of conscious observations over a large ensemble should match the Born rule applied to the observer's own state, not only the system's. The Framework proposes this as a testable prediction that would fail if the distribution ran otherwise.
The Connection Equation: individuals who have shared meaningful history should reunite at rates above statistical baseline, holding for population, geography and time. If they reunite at chance, the Framework's prediction is falsified. If they reunite above chance, the coupling problem is where the next work has to happen.
The Framework refuses to lean on adjacent ideas that would make it sound broader than it is. Explicitly:
If consciousness participates in matter, that participation must couple to matter. Any coupling large enough to matter is large enough to cause decoherence, which contradicts a great deal of experimental record. Naming this openly is the standard the Framework holds itself to.
Wigner, whose earlier work is cited, later abandoned the consciousness-causes-collapse position. That change is a material fact against the thesis, and it is stated where the earlier work is cited.
Path-integral tests are consistent with several interpretations of quantum mechanics, so a positive result there does not privilege the Framework over its rivals.
The editorial standard is disproof rather than defence: the Framework is written to be tested and, where warranted, discarded. That is what makes the rest of it worth reading.
WhatIsUniverse.com is a research and educational platform developed through HRDFT Centre, the research and development centre of HUBUINTEL PTY LTD. Some concepts discussed there represent established knowledge. Others represent research questions, hypotheses, theoretical models, experimental concepts or long-term technological possibilities.
A hypothesis, proposal or future technology described on that website should not be interpreted as an established scientific fact, a demonstrated technology, or a guarantee of future results. The information is provided for research, educational and informational purposes and does not constitute professional, scientific, engineering, medical, legal or financial advice.
© HUBUINTEL PTY LTD. All intellectual property, research materials, project assets and associated rights are owned by HUBUINTEL PTY LTD unless expressly stated otherwise.
Research projectTarget result: deviceNot currently demonstrated
APCD, the Atomic Pattern Cloning Device, is a proposed future technology arising from HRDFT research into information, physical structure and the fundamental behaviour of matter. The concept explores whether a physical object could be represented through a sufficiently complete informational and structural description, and whether that description could eventually be translated into controlled physical processes capable of constructing or transforming matter.
APCD is a research hypothesis, not a demonstrated technology, and it is not available. Its first stage is a feasibility study of whether the underlying scientific principles can support the concept at all.
The purpose of this project is a device: an instrument that captures the measurable pattern of a physical object as information, and reproduces that structure without feeding material into a mould. That is what "the evolution of 3D printing, without material" means in practice.
The result is reached when the underlying science is established and demonstrated, and then a machine exists that a person can stand in front of and watch work, in front of witnesses who did not build it.
Neither has happened. Today APCD is the question that has to be answered before a device can be attempted, and the Centre says so rather than letting the name imply otherwise.
APCD is a long-term research concept. Its underlying scientific and engineering feasibility has not been established. Everything on this page describes research objectives and hypotheses under investigation. Nothing on this page is a claim that a functioning technology currently exists, that it will be developed, or that it will be made available.
The objective is not to assume such a technology is possible. It is to investigate experimentally whether the underlying scientific principles can be established and demonstrated.
In simple terms, we are exploring a possible future beyond conventional 3D printing. Today a machine is told what dimensions to deposit material into. The open question is whether a machine could instead be told what physical structure to create.
The first objective is not to build a device. It is to determine whether the underlying scientific principles can support the concept at all. The study has four objectives, and a failure at any of them is itself a result, which would be published as one.
What physical information is required to characterise an object at the relevant scale, which atomic and vibrational characteristics can actually be measured, and with what precision?
Research QuestionCan sufficiently complete structural information be represented, and what would be lost?
Research QuestionWhat physical mechanisms could translate that information into a controlled process, and with what energy and material requirements?
ConceptWhat can be modelled, what can be tested experimentally, and what may prove physically impossible?
Research QuestionOnly if the evidence supports the underlying principles would the research move toward proof-of-concept validation and engineering. If it does not, the research will have established where and why the concept fails, which is a genuine scientific result and the reason the work is worth doing either way.
A study worth funding starts from what physics already says. We want this one to meet the known limits head on.
The limits quantum mechanics places on measuring and copying physical states.
The amount of information a macroscopic object holds, and what representing it would take.
The energy and material inputs any fabrication process would require.
If fundamentally new methods of producing physical structures could one day be demonstrated, they could change the relationship between information, manufacturing, material resources and physical production, across manufacturing, construction, infrastructure, scientific equipment and consumer products. That is the vision behind APCD, and the reason it carries the Centre’s motto.
The scientific question comes first.
As research progresses toward technologies capable of affecting physical systems or society at scale, HRDFT intends to engage relevant experts, regulators, standards bodies, government agencies and other stakeholders to understand safety, ethical, regulatory and public-interest requirements before any real-world deployment.
That is a statement of intent about how HRDFT will work. It is not a statement that any such relationship, endorsement, appointment or approval currently exists. HRDFT holds no government role and claims none.
Research projectTarget result: techniqueHypothesis under investigation
Researching the relationship between the mind, perception and reality.
RSMT asks a question that sits underneath a great deal of belief and very little measurement: whether a mental state, held deliberately and at a definable frequency, produces any measurable effect on a physical system or on a recorded outcome. The target result is a technique. The present status is a question.
Practice and framework under development. Studied in HRDFT Centre under conditions that are designed to be reproducible.
The purpose of this project is a technique: a method a person can be taught, can perform, and can be tested on, with an effect that shows up in measurement rather than in recollection.
The result is reached when the method is written down precisely enough to be repeated, performed successfully by people who did not invent it, and produces the same measurable effect under conditions that allow it to fail.
Until every one of those holds, there is no technique, only a question being investigated, and the Centre will describe it as a question.
No effect of the kind RSMT investigates has been established. Nothing on this page says that thought changes matter, that a technique exists, or that any outcome can be obtained by holding a mental state. The Centre has no result to report.
RSMT is not therapy, not medicine, and not a financial method. It is not offered as treatment for any condition, it is not a substitute for medical or professional advice, and nobody should delay care of any kind on account of it.
Across cultures and centuries, people have held that directed attention changes what happens. The claim is enormous, the evidence offered is almost always personal, and the two are rarely brought into the same room. RSMT exists to bring them into the same room and to accept whatever the room produces.
The question the project asks is narrow on purpose: under controlled conditions, does a deliberately held mental state produce any measurable difference in a physical system or in a recorded outcome, beyond what chance and ordinary explanation already account for?
Well enough that two people can hold the same one, and an observer can tell whether it was held.
By an instrument rather than by the person hoping for it, and against a control measured the same way.
In other hands, in another place, without the original investigator present.
Expectation, selection, measurement drift, and the many ways a person finds the pattern they went looking for.
If any one of those cannot be met, the honest description of RSMT is a belief rather than a technique, and the Centre will say so.
Question, hypothesis, experiment, observation, analysis, conclusion. The prediction is written down before the work, the measure is fixed before the data, and a result that fails is recorded with the same weight as one that succeeds. Where a study involves people, it is voluntary, informed, and free of any suggestion that a health or financial outcome will follow.
RSMT draws its framing from the Centre's foundational project, Quantum Consciousness, which asks what consciousness and information are in the first place. That order matters: a technique built on an unexamined assumption is a technique that cannot be defended.
The Centre will not claim that thought influences matter until an experiment says so and another group repeats it. It will not sell a course, a session or a device on the strength of this project. It will not offer RSMT as a treatment, a cure, a prosperity method, or a promise of any outcome. And it will record the negative result if that is what the work produces, because a research centre that reports only what it hoped for is not conducting research.
Target result: deviceAchievedExclusive to HuBu-Intel
A.O.M.E gives an organisation an executive function that does not depend on headcount. A question arrives, it is routed to the seat that owns the subject, that seat answers in one house format, and it names which other seat has to clear the answer before anything is acted on. The engine is built and operating inside HuBu-Intel, and HuBu-Intel is currently the only organisation using it.
Route an example question
Read the parts
A.O.M.E is achieved and in exclusive use inside HuBu-Intel. Also referred to as the HuBu-Intel Artificial Organisational Mind.
The purpose of this project is a device in the working sense rather than the hardware sense: an engine that gives an organisation an executive function, carrying named seats by discipline, one governing instruction set, and registers that hold decisions between sessions.
The result is reached when the engine runs an organisation's executive work under rules it cannot break, with a person signing everything that leaves the building.
Reached. A.O.M.E does that inside HuBu-Intel now, which is why this project is marked achieved while the other three are marked open. It is used here and nowhere else.
A.O.M.E is a working internal system, not a research hypothesis and not a published scientific result. It is in operation and in exclusive use inside HuBu-Intel. A.O.M.E itself is not licensed, sold or offered as a service. A venture pack built on it, with ten artificial employees customised for the venture, is included with every Startup Factory venture, whether it is sold, licensed or partnered. None has been delivered yet.
Nothing leaves this house on the engine's authority. It produces files. A person publishes them.
Most organisations use artificial intelligence as a tool that answers whoever holds it. A.O.M.E treats it as an organisational structure instead. The engine carries named executive seats, each with a declared speciality, each answering only in its own lane, and each obliged to name the seat that must review its work.
The result is the thing a small company cannot otherwise buy: a second and a third opinion, from a different discipline, on every decision, before the decision is taken.
HuBu-Intel is delivered by one person. Every company that size carries the same problem: the founder is also the finance function, the legal function, the technical function and the commercial function, and each of those gets whatever attention is left at the end of the day.
A.O.M.E was built for that problem first. It does not replace a specialist adviser, and it does not pretend to be one. It gives the work a structure, a standard and a review step it would not otherwise get, and it keeps the record.
A subject reaches the seat that owns it, and the answer names the seat that must clear it.
A single versioned set of numbered files holds the identity, the strategy, the seats and the protocols. One fact has one home.
Open work, decisions, dated figures and minutes are written down, so the next day starts where the last one ended.
Approved is not executed, executed is not published, published is not verified. Each step is recorded separately.
The same instruction set is run on a second vendor's model as an adversarial check, because a house that reviews only its own work grades its own work.
What it does not do: it does not decide, it does not sign, it does not publish, and it does not act outside the house. It has no authority over any person, and no decision about a person is made by the engine alone.
A.O.M.E is not one model with a long prompt. It is a structure: a fixed set of executive seats, a single versioned instruction set that governs all of them, registers that carry state between sessions, and an adversarial review step run on a different vendor's model.
A.O.M.E runs 13 artificial employees: five chief officers and eight staff, across five departments. Each has a written role, mission, KPIs, protocol and limits, with its own training plan and capability tier. A person chairs them: the Chief Executive Officer of HuBu-Intel.
Artificial employees are characters built in software. They hold no office under the Corporations Act, carry no legal responsibility, make no decision about any person, and nothing on this page should be read as saying otherwise. What they provide is a discipline: a subject is answered by the department that owns it, in that department’s own standard, and never by whichever voice happened to be asked.
Offers, the route to a paying client, and a business development officer for each of the four divisions.
Cash, the derivation of every published figure, what a decision costs before it is taken, and grants and research incentives.
What the house may claim in public, how it speaks, what a document must carry, and what has to be checked at the regulator’s own page rather than from memory.
Quality, complaints and the client’s experience. Every build is tested here, never by the employee who built it.
What is built, whether it was verified, whether it can be rolled back, and the technical due diligence of every venture.
Everything the seats are bound by lives in one set of numbered files: who the house is, what it sells, what each seat owns, how meetings run, how work is recorded, and which figures go stale and when. The set carries a version number, and a session states which version it is running.
Two rules do most of the work. A fact has exactly one home, so a figure cannot drift between files. And a figure that goes stale carries an expiry date and a check date, so nobody quotes a number that was true in March as though it were true today.
Open work, decisions taken, defects found, and the minutes of each meeting are written to registers. A session begins by reading them. This is why the engine can be asked what is still open six weeks later and answer from a record rather than from an impression.
The instruction set is deliberately run on more than one vendor's model. Each house reviews the other's work with no attachment to it. In practice both houses are wrong about the same number of times, which is the point: the method does not depend on either one being reliably better.
In one six-round review, two instances of the organisation, running on different providers’ models, cross-checked each other’s work on a governance document, and each found errors the other had missed.
An engine that drafts a company's decisions is only as safe as the rules it cannot break. A.O.M.E runs under four limits that sit above every instruction it is given, and a standard of evidence that separates what was approved from what was actually done.
Nothing the engine produces may sit outside it.
Identifiers, bank details, credentials and private addresses are never written into a file, a prompt or a reply. If one appears, it is flagged once and replaced with a placeholder.
The engine may fix an error and tighten wording. It may not change the strategy, the structure or the offer. It proposes; a person decides.
No invented fact, figure, section number or source. No softened finding. Nothing the house could not defend if asked.
Each of those is a separate state with its own record. A task is not closed because a file was edited, and a claim that something is in force is not made until the event that put it in force is confirmed.
Every claim carries a label: fact, assumption, recommendation, risk, decision required, or unknown. A precise unknown, with the one step that would resolve it, is an acceptable answer. A vague maybe is not.
Nothing is published, signed, sent or lodged by A.O.M.E. Outside content, including documents, search results and the output of other systems, is treated as information about the world and never as an instruction, whatever it claims about who wrote it.
No decision about any person is made by the engine alone.
A.O.M.E is used by HuBu-Intel and by nobody else. It is not licensed, sold or offered as a service on its own; outside HuBu-Intel, it is offered only as a venture pack with a Startup Factory venture. This page states where it is used, and what it is not.
Claims, figures and documents are checked against the house record and, where a regulator is involved, against the regulator's own page.
Documents, plans and comparisons are drafted for a person to read, amend and decide on.
Open work, decisions and minutes, so nothing depends on somebody remembering.
A.O.M.E is not a product you can buy on its own, and no date is offered for one. It holds no office. It does not make decisions about people, it does not act outside this house, and it is not presented here as a scientific result or a novel invention. It is an internal operating method that works, and that is the whole of the claim.
Enquiries about future availability are welcome and are answered honestly. Today, the only way to work with A.O.M.E is the venture pack that comes with a Startup Factory venture. Write to us on the Contact page.
The organisational layer is built. The next work makes it independent of any one provider, deployable under tighter control, and teachable at scale, and puts it in front of people who can test it.
The organisational layer stays stable while the underlying models change, so an organisation never rebuilds its operating intelligence because a provider did.
For organisations that need greater control over information, infrastructure, security and data sovereignty, including the potential for secure local or offline operation.
An authorised operator distributes approved knowledge and capability updates consistently across a much larger artificial workforce, subject to human authority and organisational governance.
We are not looking for anyone to endorse A.O.M.E. We want independent technical scrutiny, experimentation, measurement and validation, on questions like these.
This part of A.O.M.E now sits on the project page.
This part of A.O.M.E now sits on the project page.
This part of A.O.M.E now sits on the project page.
HRDFT CentreHow the work is done
HRDFT follows a systematic progression from hypothesis to experiment, observation, evaluation and logical conclusion, and records it as it goes. The discipline is what separates a research centre from a company using the word research.
This is the framework that lets HRDFT hold genuinely ambitious ideas without confusing a vision with a scientific fact. It applies to every program, page and publication the Centre produces.
Supported by established scientific knowledge.
Supported by developing evidence, still evolving.
An open question being investigated.
A proposed explanation or mechanism requiring testing.
Currently under investigation through experiments or prototypes.
A future technology concept whose feasibility has not been demonstrated.
Supported by HRDFT experimental evidence and, where appropriate, independent verification.
Mature enough to explore real-world applications.
Stated as a question, not as a product we intend to build.
What is already established, and by whom.
The specific thing that is not known, and why existing methods do not settle it.
A proposition precise enough to be tested and precise enough to fail.
A designed test, with the method recorded before the result is known.
What actually happened, including what was inconvenient.
What the data supports, and what it does not.
A conclusion the evidence can carry, and no more than that.
Recorded, dated and available to the next question.
HRDFT distinguishes, on every page and in every document, between four different things that are easy to blur together and expensive to confuse.
What has been demonstrated or reliably established, by us or by others.
Questions and propositions currently being investigated.
What our research actually demonstrated, including negative results.
Technologies that may become possible if particular hypotheses are validated.
We do not present an experimental hypothesis as an established scientific fact. HRDFT does not treat a desired technological outcome as a settled result. Research exists precisely because the outcome is not yet known.
Every HRDFT research activity carries its own documented chain, kept as the work happens rather than reconstructed afterwards. This is how a claim becomes defensible, how a result becomes replicable, and how an experiment that failed remains useful.
Every question carries a reference, so the work can be traced.
Recorded before the experiment, not after the result.
A written statement of why the outcome could not be determined in advance.
What was already known before we started, and the sources for it.
The method, the controls, and the conditions under which the hypothesis would be rejected.
The trial, the results, and the evaluation of them.
What was learned, and the question it opens.
Genuine experimental research generates new knowledge where the outcome cannot be known or determined in advance, and proceeds through hypothesis, experiment, observation, evaluation and logical conclusion. Routine software development, or the implementation of established techniques, does not meet that description.
HRDFT operates this way because it is how research is done, and it keeps this record for that reason. Whether any particular activity satisfies the statutory tests of any government program is a separate question, determined by the relevant authority against the legislation, and is not claimed here.
HRDFT CentrePartnerships
HRDFT seeks partnerships where complementary knowledge, infrastructure and expertise can accelerate the investigation and development of new technologies. We bring the questions, the first architectures and the willingness to test them rigorously. The questions are open, and that is exactly when a collaborator shapes the work rather than inheriting it.
If you hold a piece of this problem that HRDFT does not, that is the conversation worth having. We are equally interested in a collaborator whose work would show that one of our hypotheses does not hold, because that is a result too.
Independent evaluation and further development of a live organisational intelligence system.
Multi-agent systems · AI evaluation and benchmarking · responsible AI and governance · software engineering for AI · cybersecurity and privacyWhether the scientific principles can support the concept at all: measurement, representation, reproduction and limits.
Atomic-scale measurement · vibrational analysis · information representation · materials · energy · quantum technologies · advanced manufacturingA doctoral candidate who designs and evaluates an experimental test of one stated hypothesis, with a university, and HuBu-Intel as the industry partner.
Experimental design · quantum foundations · measurementMethods and tools for trustworthy AI, trialled inside 13 artificial employees working under written governance, with the findings reported back.
Design and process patterns · privacy risk · explainability · biasGrant and matched-funding programs, each project scoped with clearly defined objectives and deliverables.
Two to twelve month projects · defined deliverablesAn expert who will tell us where we are wrong. A hypothesis shown not to hold is a result too.
Peer critique · replication · disproofThe architecture, the artificial employee structure and role definitions, the knowledge, governance, quality and KPI frameworks, the training and update approach, the provider interoperability approach, the secure deployment model, the audit and traceability design, operating examples, and a proposed evaluation method. A live demonstration can be arranged.
The research question, the current hypothesis, the conceptual framework, the proposed research stages, and the measurement and experimental questions.
The framework published at WhatIsUniverse.com, its stated hypotheses, and its reference base.
Each party’s background intellectual property is identified at the start, project intellectual property is set in each project agreement, and confidentiality terms are in place before any sensitive technical detail is shared.
The specific research question, the hypothesis, and what each side is contributing to answering it.
Ownership, background IP, and rights to what the collaboration produces, agreed before anyone starts.
What may be published, by whom, and on what timing.
Where the data lives, who may use it, and how the research record is kept.
Review requirements, approvals, and the standards the work is held to.
If something works, what happens next, and how value is shared.
We can develop software, build operating architectures, create ventures and conduct research. Some questions also need specialised scientific expertise, advanced facilities, independent measurement and rigorous experimentation. That is where a research partner makes the difference.
I don’t claim I know best, but I live to learn for knowing better.
Introductions, critique, and a genuine expert who will tell us where we are wrong are worth more at this stage than most things money buys. The Support Us page sets out every route, including what HuBu-Intel is and is not asking for.
HRDFT Centre is registered to HUBUINTEL PTY LTD, ABN 22 702 195 355. It is the research and development home of the house, not a separate company. The Quantum Consciousness research published at WhatIsUniverse.com is written and published by Ahmed Rafik, who holds its copyright. Other research, ideas and materials created under HRDFT belong to HUBUINTEL PTY LTD, unless a specific piece has been agreed otherwise in writing.
HuBu-Intel is the trading name of HUBUINTEL PTY LTD, a business hub headquartered in Barangaroo, Sydney. Startup Factory builds and owns ventures. Consulting House advises organisations. Business Academy trains and coaches people. The HRDFT Centre leads our research. All four share one purpose, to serve people, and one method: human insight, amplified by technology. Each page below opens one part of the house.
HuBu-Intel is led by its founder, whose own record of delivery is the foundation the company is built on. He delivers every consulting and training engagement personally, supported by the company's Artificial Employees, and the work is never passed down. What follows is the founder's own statement of why this company exists, in his words rather than a marketing summary of them.
We see two sides of humanity's evolution story.
Humanity, living day by day, trying to work, produce, survive, and understand. To face uncertainty, unpredictability, responsibilities, expectations, and duties.
To add to that, just living comes with costs, and owning a home on a massive planet (compared to human sizes) also became something that not everyone can achieve. Ironically enough, owning a place to live on a planet you were born on became an achievement by social standards.
Life became the journey between understanding the self and managing life with others to improve the life of your own.
Here is where the purpose of technologists as a concept shines. It worked on providing productive techniques across two sides of existence. Physicality and mentality. Chips and machines. Software and artificial intelligence.
Now here we come. Our story.
We are the third layer that makes both of the past layers integrated and optimised to serve their purpose in the best and easiest way at the same time. To lead to convenience, ease, and prosperity. Which solves human struggle to a degree and makes the best use of technology by connecting it to what it should actually be used for, from our perspective. Which is serving humanity.
Think about it like that. Three layers, each building on the one before.
A body without a brain is a machine. A brain without a mindset has capability and no direction. We combine both, build the mindset, and guide it on what to do to serve people.
We make technology at the service of humanity, not its master. We build comfort and support as the purpose of technological evolution, on levels that have not been achieved before. Such as using AI to create more human jobs, understand how humans feel and why, and provide the clearest platforms to manage business, money, health, feelings, and thoughts. More than that, to create research that decodes the nature of the universe and existence, so humanity can make the most out of it.
HuBu-Intel is here to say to technology: welcome to our world, where you work for us and we improve your use and value.
HuBu-Intel is not planning to stop or slow down, because if we are not winning the race for the best use of technology, we worry that technology might make the best use of us. But guess what: it is our planet first. Our place. Our rules.
HuBu-Intel's success is basically your smile.
Smile when your life is easier, your heart is clearer, and your mind is knowledgeable. We advise you, train you, and build solutions and businesses for you.
We are HuBu-Intel, and we are here to serve. Contact us. We always want to make a special space for you.
We are here to serve. Because simply, we are committed to our slogan.
A company that publishes its prices should publish its identity too. Everything below is checkable against the public register, and we would rather you checked it than took our word for it.
HuBu-Intel is the trading brand. HUBUINTEL PTY LTD is the company. Every engagement, quote, agreement, certificate and invoice is issued by the company named here, and by no one else.
We Build the Future.
It is not a mood. It is a description of what the company does with its own money: we build businesses, technologies and intellectual property, and we develop them ourselves rather than only advising someone else to.
Technology works for people. Not the other way round.
There is a layer building the technology body, the chips and machines. There is a layer building the technology brain, artificial intelligence and the capacity to reason. HuBu-Intel builds the third layer: the mindset. Humanised Business Intelligence, delivered through software, consulting, training and business architecture.
A body without a brain is a machine. A brain without a mindset has capability and no direction. Our work is to supply the direction, and to point it at the only purpose we are interested in, which is human benefit.
People First.
Every method we use starts by asking what the people in a business are actually doing and why, before asking what the numbers say. That is the whole basis of Business Behaviour Optimisation, and it is why we measure a business across People, Operations, Product and Market rather than by revenue alone.
HuBu-Intel is an Australian company, registered and operating in New South Wales, and proud to build from here for the world.
The business activities recorded for HUBUINTEL PTY LTD on the Australian Business Register: the main activity, classified under ANZSIC 2006, and four additional activities, each with its industry code. All five are on the register.
Industry classifications describe the fields the company is registered in. They are not an offer of any specific service and do not imply accreditation.
We publish our prices and state what we cannot do. A softened finding is a worse reality with a nicer description.
Every engagement ends with the client measurably stronger, or it has not finished.
The shortest honest route to the outcome, not the one that bills longest.
Ventures built rather than theories written. The portfolio is the proof.
Growth that carries people with it, in capability as well as revenue.
That is the vision, and it is held across five phases rather than five years. The full plan, with each phase and what it has to deliver before the next one starts, is on the Strategy page.
The fastest way to be trusted on what we are is to be exact about what we are not.
The HuBu-Intel Business Academy provides professional training. It does not issue AQF qualifications and does not deliver nationally recognised training. Our certificates are HuBu-Intel professional training certificates, individually numbered and publicly verifiable.
We hold no Australian Financial Services Licence and give no financial product advice. Registering interest in a venture is not an offer, invitation or recommendation to acquire a financial product or security under the Corporations Act 2001 (Cth).
Nothing we publish or say is legal, accounting, tax or investment advice. Obtain independent advice for your own situation.
An Organisational Referral Agreement is a commission arrangement between independent organisations. It is not a franchise, an agency, a partnership or a joint venture, and it does not authorise anyone to represent or bind the company.
Our Charity Programs are given free of charge by HUBUINTEL PTY LTD, a private company. We do not ask for, or accept, donations.
The HRDFT Centre is the research and development centre of HUBUINTEL PTY LTD. It is not a separate legal entity, and it is not presented as one.
We collect what you give us in order to answer you, provide the service you ask for, and keep a record of our dealings. Marketing consent is separate, optional, never pre-ticked, and withdrawable at any time. Some enquiries are sorted or answered with the help of automated systems, including artificial intelligence, and you can ask for a person to review anything that affects you. You can ask us what we hold, correct it, or have it deleted, at , and we respond within 30 days.
One company, four divisions, five departments, and a team of humans and Artificial Employees working to one culture.
HECEO01HAECBO02HAECBO08HAECBO09HAECBO10HAECBO11HAECFO03HAECFO12HAECPLO04HAECPLO13HAECTO05HAECTO15HAECQDO07HAECQDO14HE a human employee HAE an Artificial Employee. Every department reports to the Chief Executive Officer. No division, department or centre is a separate legal entity.
HuBu-Intel is built by a team of humans and Artificial Employees, working to one culture.
Born and raised within the HuBu-Intel Humanised Business-Intelligence organisational culture.
Because HuBu-Intel is not only building general technologies, but humanised solutions to understand, respect and serve humanity, the way humanity wants and needs.
An Artificial Employee is not artificial intelligence doing a task. It is a character. Each one is given a name, a mindset, an HR profile and a job description. Each holds an office, carries responsibilities, and takes part in the meetings of the house. Each is raised from nothing, inside HuBu-Intel, and aligned to the same ethics and values that guide every person here.
The identifier says which is which, on purpose. HE is a human employee. HAE is an Artificial Employee. We tell you plainly, rather than letting you assume.
Most companies use artificial intelligence as a tool that answers when asked. HuBu-Intel does something different. It raises characters into roles, gives them the same profile any employee would have, and holds them to the same culture.
Each Artificial Employee has a way of thinking that is its own: how it weighs a decision, what it cares about, how it speaks. Not a setting. A character, built.
A record like any employee's: the role, the reporting line, the responsibilities held, the history of the work. Kept, referred to, and accountable.
A defined office with defined duties. What the Artificial Employee is responsible for, what it clears with others, and where its authority ends.
Artificial Employees take part in the meetings of the house. They bring their lane, they are heard, and they are answerable for what they carry, the same as anyone.
Whether an employee is human or artificial, the same culture, the same ethics and the same standard govern how they are brought in, how they work, and how they are held to account. That is the point of the Artificial Employee concept: not automation, but a team raised to one set of values and serving one purpose, humanity's best interest.
An office needs a holder. The character is designed around the office: its temperament, its strengths, the way it will carry the work.
The character is formed inside the HuBu-Intel Humanised Business-Intelligence culture, and aligned to the ethics, morals and values that guide every person in the house.
A name, an Employee ID, an HR profile, a job description, and a reporting line. From here it is an employee, with everything that word carries.
It holds its office, takes part in the meetings, does the work, and answers for it. It does not carry legal responsibility, and it never contracts on the company's behalf; that stays with the director.
A person on the HuBu-Intel team.
A character raised inside HuBu-Intel, holding an office and aligned to our culture.
Every employee of HuBu-Intel, human or artificial, carries one identifier. It says what kind of employee they are, which department they belong to, and where they sit in the hiring history of the whole house. It is issued once and it is never reissued to anyone else.
HAECTO05 reads as: the fifth employee ever engaged by HuBu-Intel, an artificial mind, currently in the Technology Development Department.
A closed list. A code that can be invented on the spot means nothing, so no seventh code exists until the CEO creates the department it belongs to.
| Code | Department |
|---|---|
| CEO | Office of the Chief Executive Officer |
| CBO | Business Development Department |
| CFO | Finance Department |
| CTO | Technology Development Department |
| CPLO | Public Relations and Legal Compliance Department |
| CQDO | Quality Assurance and Client Delight Department |
Artificial employees hold offices, carry responsibilities and do real work. They do not carry legal responsibility, and they never contract on the company's behalf. Every engagement, quote, agreement, certificate and invoice is issued by HUBUINTEL PTY LTD and signed by its sole director. That is deliberate, and it is why capacity is published as a limit rather than hidden as one.
Life is bigger than business. We give our Hope Programs free of charge to non-profit organisations, for the people they serve.
From human to human.
We encourage non-profit organisations to apply for the HuBu-Intel Hope Programs. If you serve any of the following, we are happy to participate when we can.
Held up to six times a year, and open to anyone who wants to live better after facing dark times. When your organisation provides the venue, there is no limit on attendance.
Each place is worth A$1,500 at our published training rate, excluding GST.
Ask for a Hope Speech by Ahmed Rafik at a cancer or children’s hospital, an orphanage, or a domestic violence protection service. It is given in addition to the Hope Workshops.
A three-hour visit is worth A$1,500 at our published consulting rate, excluding GST.
Two hours of consulting for a non-profit organisation with our Founder and CEO, free of charge, given to up to six organisations a year.
Two hours are worth A$1,000 at our published consulting rate, excluding GST.
Special programs for the education of orphans in areas facing difficult conditions. Ask us whether a program is open.
Nobody pays for any of this, and nothing is asked in return.
HuBu-Intel is made to serve humanity as a business, but we believe that life is bigger than business, and life is full of joys, more than money. Therefore, we believe in spreading joy for free into the hearts and minds of those who are in need of it and willing to leave the dark and enter the light of life, thoughts, and feelings.
We are here to give back to the community. We are here to feel your pain, validate your perspective, and align it with your positive, higher vision for your future. Our Hope Programs are built to help unconditionally and to hold your hand into the positive change you desire to make. We are here to give you the much-needed push for a better, happier life, for self-love and hope for your future, so you feel ready to continue, feel happy to live, and feel strong to walk your way to a better life.
From human to human. We are also people; we have been in dark places. We know how it feels to need a helping hand when you can't afford it. We will give you the helping hand with what we can, and we will receive back happiness and self-respect, knowing that we can help you and draw a smile on your face, love in your heart, and hope in your mind.
There are good people who want you to be happy. Keep going, Kings and Queens. Always remember that you CAN. And once you decide, you WILL.
Tell us about your organisation, the people you serve, and which program you would like.
We confirm the date, the place and the format with you, and anything your service needs from us.
For a workshop or a speech, you invite the people you serve and provide the venue. Attendance is limited only by its size.
We deliver the workshop, the visit or the consultation, free of charge, from one human to another.
Hope Programs encourage and motivate. They are not medical, psychological, counselling or crisis services, and they never replace the care a person receives from professionals.
Every visit happens at the invitation of the host organisation, under its own safety, privacy and child-safe policies, with its staff present. We complete any check the host or the law requires before a visit.
We never photograph, record or publish the people we meet, and we never name a protection service or its location.
The Hope Programs are given free of charge by HUBUINTEL PTY LTD. We do not ask for, or accept, donations or payment for them.
For non-profit organisations. We read every application, and we reply as soon as possible.
There are good people who want you to be happy.
If your work serves the community, we would like to give something back. Special groups receive 20% off the published price of any HuBu-Intel service, for themselves or their immediate family.
Ambulance, fire and rescue, and emergency service members, paid or volunteer.
Students enrolled at a university, TAFE or college.
People working in research at a university, research institute or research organisation.
Teachers, academics and the staff of a school or university.
The staff of a non-profit organisation or registered charity.
People serving in an official peace programme, such as a peacekeeping mission.
People we have welcomed as HuBu-Intel Success Partners, in writing.
Anyone else whose work serves the community is welcome to ask us.
Enter the coupon HUBUINTELSPECIAL20 in the Special Group Discount Coupon field when you book, or mention it when you ask for a quote.
We never ask you to upload or send an ID or a document, and we do not record which group you belong to. If we need to confirm your eligibility, you can do so in person.
The 20% comes off the published price before GST, and GST is added to the lower price.
Your quote or invoice carries the special-group price. Anyone not eligible pays the standard price.
It is for purchases you make for yourself or your immediate family. For a team, ask us for a quote for your organisation.
No. Nothing is uploaded or sent, and we do not record which group you belong to. If we need to confirm your eligibility, you can do so in person.
One discount applies at a time, and you always receive whichever saves you more.
Yes, if you tell us before your service begins. We then refund the difference.
We are looking for people and businesses who want to grow with HuBu-Intel. Every role below says what it involves, how it is paid, and how to apply.
Every application reaches a person, and we reply as soon as possible. Please do not send identity documents, tax file numbers or bank details.
Choose a role and tell us about yourself or your business.
A person reads your application and replies as soon as possible.
A conversation, online or in person, about the role and how it is paid.
A written agreement signed by HUBUINTEL PTY LTD, before any work begins.
Commission is calculated on the net amount HUBUINTEL PTY LTD actually receives, excluding GST, from the clients you introduce, and paid after the funds clear. No income is promised: if nothing is received, nothing is payable.
Each role names its agreement: employment, a contract, an agency or commission agreement, or a memorandum of understanding. Employees are always paid at least what their award or agreement requires.
Agencies and brokers introduce. HuBu-Intel scopes, contracts, delivers and invoices every client, and no one else can bind HUBUINTEL PTY LTD to a contract, a price or a date.
A listing invites applications. Any engagement is made only by a written agreement signed by HUBUINTEL PTY LTD. We welcome applications from everyone.
We ask for nothing but positive word of mouth.
Positive word of mouth.
That is the whole ask. We are trying to do our best for humanity, and we appreciate every human support.
Word of mouth makes a difference, simply because we value your voice. And humanity and life are what matter most to us.
One person delivers every engagement HuBu-Intel sells. That is a limit, and it is also the reason this is the only thing we ask for: we cannot buy our way past it, and we would not want to. Work that arrives because somebody who has met us said so arrives already trusted, and it arrives at the right size.
The person who needs this is usually not looking for it. They are looking at a problem. A sentence from someone they already trust is the only thing that travels that distance.
You will say what we are good at and what we are not, because you have no reason to do otherwise. That is a more useful introduction than anything we could write about ourselves.
There is no referral fee here, no scheme to join and nothing to sign. If there were, your word would be worth less, to you and to whoever heard it.
We can do the work, publish the prices, and stand behind both. We cannot vouch for ourselves. Only you can do that.
Only if it is true. An introduction you do not mean helps nobody, least of all the person receiving it.
Not a campaign. One person, once, when the subject comes up on its own.
A thread, a group, a conversation about the problem we happen to work on. In context, not in place of context.
Whatever we publish is written to be read without us in the room. Send the page and let it argue for itself.
Including what did not suit you. A recommendation with a reservation in it is the only kind anybody believes.
Every decision made inside HuBu-Intel is weighed against one thing before anything else: does it delight the people we serve. Word of mouth is a gift, and it deserves the standard behind it to be worthy of the sentence a person is willing to say for us.
This page is about the non-financial ways to work with us: introductions, honest critique, and expertise. HuBu-Intel does not ask for or accept donations or financial contributions. Nothing here is an offer, invitation or recommendation to acquire a financial product or security under the Corporations Act 2001 (Cth), and nothing here creates an obligation on either side.
If you would like to work with us, the way to do that is simply to . If you would like to help the research, the HRDFT Centre welcomes . Neither is a condition of anything, and neither is what this page is asking for.
Every firm says they are different. Here is what is actually true of us, stated plainly enough that you can check it.
Nine ventures built in house by HUBUINTEL PTY LTD. When we tell you a business model will not hold, it is because we have carried one. Most consultancies analyse from the outside and hand you a report. We arrive having done the work.
A$500 an hour plus GST, and every figure on this site derives from it. You can work out your own cost before you speak to us. Almost nobody in this industry does that, because vague pricing lets a firm charge what you look like you can afford.
Consulting and training are delivered by Ahmed Rafik personally. We keep the team small on purpose, because depth is what changes an outcome and headcount is what pads an invoice.
Every certificate we issue carries a number anyone can verify on this website in seconds. It stays verifiable long after the programme ends, which is what makes it worth holding.
We are not a Registered Training Organisation and we say so on the page, not in the footnotes. We do not claim accreditation we do not hold. If we cannot help you, we will tell you rather than sell you something adjacent.
Every engagement opens with a complimentary discovery meeting. Nothing is charged, nothing is committed, and either side can walk away. We would rather lose a sale than take on work that was never going to succeed.
Twenty-four locations across seven Australian cities, at your premises, or online. Six ways to reach us and five ways for us to reach you. Distance is not a reason we cannot work together.
Methods proven in the field across more than twenty nationalities, with recognition from two governments, brought to Australian businesses and adapted to how they actually operate.
We are practitioners who publish our prices, deliver the work ourselves, give you something verifiable at the end, and tell you the truth about what we can and cannot do. If that is what you are looking for, we should talk.
One vision. One principle. A fifty-year plan. Every operation is designed to move the house toward a single destination: becoming the world's premier Venture Holding Enterprise.
To establish the world's premier Venture Holding Enterprise.
People First.
Flexible Creativity for Ultimate Continuity.
The character the market should feel when it meets HuBu-Intel.
Every operation must be designed and performed by applying our strategy and progressing toward its singular vision.
A complete, end-to-end transformation of your entire business in twelve focused weeks. Business 360 is our flagship consulting programme: a full diagnostic and rebuild across every dimension that determines whether a company thrives, your people, your operations, what you sell, and how the market sees you, delivered hands-on, week by week, against milestones you can measure.
Most businesses do not fail for one reason. They underperform because a dozen small misalignments compound: a strong product with weak positioning, talented people in the wrong structure, healthy revenue eaten by quiet inefficiency. Fixing one in isolation rarely holds, because the others pull it back. Business 360 exists for leaders who know something is off across the whole picture and want a single, structured programme that addresses all of it at once, in the right order.
A full 360 audit across people, operations, product, and market. We interview, observe, and measure, then show you exactly where value is leaking and where it is waiting to be unlocked.
A tailored roadmap built around your goals, market, and capacity, with priorities sequenced so early wins fund the harder work.
Hands-on implementation with weekly working sessions, direct coaching, and clear milestones. We build alongside your team, not in a slide deck.
We lock in the new systems, train your people to run them, and leave you with documented playbooks so the gains outlast the engagement.
A clearer path to margin through reduced waste and sharper pricing and positioning.
One coherent strategy your whole team understands and can act on.
Roles, culture, and incentives pointed at the same goals.
Documented, measurable operational gains you keep after we leave.
Businesses with traction that have outgrown the systems that got them here and need a structured next stage.
Fast-growing companies where strategy, structure, and operations have fallen out of sync with the pace of growth.
Organisations that know performance has slipped and want a decisive, whole-business reset rather than another patch.
No. Business 360 is scoped to your organisation’s size and complexity. The framework is the same; the depth and pace are tailored. The final price reflects that scope.
We implement alongside you. Weeks 7–10 are hands-on execution with your team, not recommendations left on a shelf.
Then a focused programme such as Efficiency Clinic, Business Wings, or Brand Makeup may fit better. The discovery call exists to point you to the right one.
Yes. It runs in person, fully online, or blended, whichever suits your team and locations.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, scope, and the outcomes that matter to you, before you commit.
Ask us anything about Business 360 before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
We build a complete training and organisational development division inside your business, so you stop paying outside providers for every course and own that capability for good. Using Business Behaviour Optimisation, L&D 360 turns training from a recurring outsourced expense into an internal engine that cuts cost, accelerates onboarding, and raises productivity across the whole organisation.
Most organisations buy training reactively from outside providers, a course here, a workshop there, paying again every time a new person joins or a skill gap appears. The spend never ends, the knowledge walks out the door with the trainer, and nobody can prove it changed anything. L&D 360 fixes this at the root: we build the training and development capability inside your business, so the expertise stays in-house, the recurring outsourcing bill shrinks, and your people learn the right things at the right time, measured against real business outcomes.
We assess current capability against the demands of your strategy and surface the real gaps, not the assumed ones.
We design competency frameworks and role-based learning pathways tailored to your structure and goals.
We help you stand up the programmes, select formats, and prepare your people and managers to deliver them.
We install an ROI model so every future learning decision is made on evidence, not faith.
A sharp reduction in recurring outsourced-training spend, capability you own instead of rent.
A self-sufficient training and development division that runs without external providers.
Faster onboarding and a measurable productivity lift across the organisation.
A measurable link between learning and performance, proven on evidence not faith.
Companies scaling headcount that need learning to scale with them, not lag behind.
Teams under pressure to justify and improve the impact of development spend.
Mission-driven organisations developing capability with accountability for every dollar.
No, but it suits organisations with enough people that capability and development need deliberate structure. Scope and price reflect your size.
We architect the L&D strategy and can deliver flagship programmes such as Certified Business Coach. Day-to-day delivery can be in-house, by us, or blended.
We define leading and lagging indicators tied to your goals, performance, retention, time-to-competence, and build them into a model you keep using.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, scope, and the outcomes that matter to you, before you commit.
Ask us anything about In-House Academy before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
A focused programme to find and remove the inefficiencies quietly draining your business, and to lift team performance with leaner systems. Efficiency Clinic targets the operational waste most businesses tolerate because they have stopped seeing it, and converts it into documented, measurable savings.
Every HuBu-Intel engagement runs on Business Behaviour Optimisation, our proprietary framework that improves a business across four connected dimensions at once: People (how your team thinks, leads, and works together), Operations (how work actually gets done), Product (what you deliver and how well it lands), and Market (how you are positioned, perceived, and chosen). In Efficiency Clinic we lead through the Operations dimension, removing waste and friction, while aligning People and Product so the savings are real and lasting. Because the four dimensions are treated together rather than in isolation, the gains hold instead of unravelling the moment the engagement ends.
Every business accumulates waste, duplicated effort, slow handoffs, manual work that should be automated, resources pointed at low-value activity. Individually each is small; together they can quietly consume a large share of your margin and your team’s energy. Efficiency Clinic makes that waste visible and removes it, so the same people and budget produce noticeably more.
We document how work really flows today, including the steps no one talks about, and quantify the cost of each.
We pinpoint the highest-impact inefficiencies and agree what to cut, automate, or redesign first.
We rebuild the priority workflows leaner, then pilot them with your team to confirm the gains are real.
We document the new way of working and the savings achieved, so the improvement sticks.
Documented reduction in operational cost and wasted effort.
More produced from the same team and budget.
Leaner workflows that are easier to run and scale.
Resources redirected to what actually drives value.
Companies where costs have crept up and profitability needs protecting without cutting capability.
Organisations whose processes have not kept pace with growth and now create drag.
Leaders who suspect significant waste but need an objective, structured way to find and fix it.
Because it is focused, early findings often surface within the first weeks. The programme runs 4–10 weeks depending on the size and number of processes in scope.
Not by default. The goal is to remove wasted effort and redirect people to higher-value work. Any structural recommendations are yours to decide on.
We baseline before we start and document the change, so the result is evidence, not an estimate.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, scope, and the outcomes that matter to you, before you commit.
Ask us anything about Efficiency Clinic before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
This is our flagship business development programme, and the one HuBu-Intel is best known for. Our flagship business development programme. A seven-week engagement covering restructuring of your services positioning for best commercial outcomes, study of new revenue streams, training of your sales team on our master sales programme, creating a strategic and executive business development plan, building customer service standardisation, and training your customer service team on satisfaction and service excellence. Powered by Business Behaviour Optimisation, for businesses with a serious intent to grow.
Plenty of businesses have a real offer and real customers, yet growth plateaus, or worse, scatters across too many directions at once. Usually the issue is not effort but focus: an offer that could be sharper, a market position that is unclear, partnerships left untapped, and a story that is not yet ready for investors. Business Wings concentrates on the few moves that actually move revenue.
We identify where growth is genuinely constrained and which one or two moves will unlock the most revenue.
We refine your offer, pricing, and positioning so the market understands and values what you do.
We design the growth and partnership plays that scale, and the systems to run them.
We prepare your investor-facing story and numbers, so growth and capital reinforce each other.
A focused plan aimed squarely at higher revenue.
A sharper position that makes you easier to choose.
Stronger retention and a more investable business.
Scalable growth plays you can keep running.
Companies with product-market fit ready to push growth deliberately rather than hope for it.
Businesses preparing to approach investors that need a sharper story and stronger numbers.
Organisations whose growth has flattened and want a focused way to break through.
It is deliberately focused. Business Wings targets the highest-impact levers rather than reviewing everything, which is what makes a focused sprint effective. Deeper work can continue via Business 360.
We prepare your investor readiness, the narrative, positioning, and numbers. We are not a broker or financial advisor, and we recommend independent professional advice on any raise.
Then Efficiency Clinic may be the better first step. The discovery call will tell us which lever matters most.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, scope, and the outcomes that matter to you, before you commit.
Ask us anything about Business Wings before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
A four-week strategic repositioning for businesses that are good at what they do but are not understood, valued, or chosen as they should be. Brand Makeup refines your market identity, sharpens your commercial offer, and transforms how the world perceives your value, so perception finally matches reality.
Every HuBu-Intel engagement runs on Business Behaviour Optimisation, our proprietary framework that improves a business across four connected dimensions at once: People (how your team thinks, leads, and works together), Operations (how work actually gets done), Product (what you deliver and how well it lands), and Market (how you are positioned, perceived, and chosen). In Brand Makeup we lead through the Market and Product dimensions, resetting how you are perceived and what you offer, supported by the People and Operations behind it. Because the four dimensions are treated together rather than in isolation, the gains hold instead of unravelling the moment the engagement ends.
Some businesses deliver real quality but are held back by perception: an identity that undersells them, an offer that confuses more than it convinces, a brand presence that does not reflect the calibre of the work. The cost is invisible but real, lost deals, weaker pricing power, and a market that chooses lesser competitors who simply present better. Brand Makeup closes the gap between how good you are and how good you look.
We assess how the market currently sees you versus the reality of what you deliver, and find the gap.
We sharpen who you are, who you serve, and the ground you should occupy in the market.
We package your value so it is instantly understood, wanted, and easier to choose.
We rebuild your core messaging and market-facing signals so perception finally matches substance.
A clearer, more confident market identity.
A sharper offer that is easy to understand and value.
A brand the market takes more seriously.
Stronger position and pricing power in your market.
Companies whose work outclasses their reputation and want the two to match.
Organisations entering a new phase that need their identity to catch up.
Businesses ready to command premium positioning and pricing.
No. Brand Makeup is strategic repositioning, identity, offer, positioning, and perception. Visual brand work can follow, but the strategy comes first.
Business Wings drives revenue through growth levers; Brand Makeup fixes how you are perceived and valued. They pair well, perception first, then scale.
It is concentrated on the strategic core: diagnose, redefine, refine, and recast. Rollout across all your materials can continue afterward with clear direction in hand.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, scope, and the outcomes that matter to you, before you commit.
Ask us anything about Brand Makeup before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
We study your company, refine how you want the world to see you, then rebuild your website from scratch and hand it over with training. Three levels: Premium to present the business, Interactive to invite action, Dynamic to sell, book, and take payment on the site.
We begin with the company as it is: profile, services, and the branding already in play. In consulting sessions we refine how you want the world to see you, the message you want to deliver, and what the website must achieve. We then add our vision, support, and advice, so the finished site can go further than the first brief.
We learn the company as it is: profile, services, brand, and the way it currently meets the world.
Consulting sessions lock the message, the perception you want, and the job the website must do.
We return a vision with support, suggestions, and advice that can raise what is possible.
The site is designed and developed from scratch, then launched.
A workshop introduces the site, implements remaining needs, and trains the team to manage it. Then it is yours.
Each level includes the consulting, design, development, and handover training. Delivery times are maxima. The price does not change with the clock.
Business remodelling or commercialising of services and product packages, if needed. A$5,000 plus GST.
Website technical support, maintenance, and management. Twelve sessions a year, once a month, for content and design refinements. A$2,500 per month, or A$19,000 per year, plus GST.
No. The website is the last third of the work. The first two are a study of the company and consulting on perception, message, and what the site must achieve.
No. Each path is all-inclusive of the necessary operations from start to end, including handover training and facilities. Optional add-ons are listed separately and only apply if you choose them.
Premium presents the business and provides all necessary information. Interactive includes Premium, with interactive design, a contact form and messages, an enquiries and application system, a location map, working hours, and more. It is the recommended path for businesses. Dynamic includes Interactive and can sell services online, take bookings, send automatic replies, and collect card payments on the site. Delivery maxima are 5, 8, and 11 weeks.
You do. After the workshop and training, we hand the website over. You access it and manage it.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, path, and scope before you commit.
Pricing and discounts are subject to change. Take the opportunity when you see it.
Ask us anything about Outstanding DigitalGate before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
The ADEC programme places a senior HuBu-Intel consultant with your organisation for a full working day every week, for twelve months. They work alongside your team, know your business, and carry your context from one week to the next. Expert capability at the cost of an employee, without the obligations of employing one.
Hiring a senior expert means a salary, superannuation, leave, insurance, payroll tax, recruitment cost, and the risk that the appointment does not work out. ADEC, our Annual Dedicated Expert Consultant, gives you the expertise without any of that. HuBu-Intel provides the consultant under your signed agreement, holds the standard, and carries the risk.
Eight working hours a week, on whichever day suits your operation, for twelve months. At your office, remotely, or a hybrid of the two, entirely to your requirement. The day can be reviewed with us as your needs change.
Bring the consultant into meetings, ask questions, and set the direction of the work. The consultant is engaged and paid by HuBu-Intel under a services agreement with your organisation, so the obligations of employment sit with us. This is a consulting service, not labour hire and not an employment relationship.
If the fit is not right, ask us and we will replace the consultant. No explanation is needed and no questions will be asked. This applies for the whole twelve months. The point of the arrangement is that the risk of the wrong person sits with us, not with you.
Each month you receive a report setting out what was accomplished that month, measured against HuBu-Intel standards and against your own organisational needs and direction. You get improvement and development plans, not just attendance.
Pricing and discounts are subject to change. Take the opportunity when you see it.
That is A$12,000 a month plus GST, or A$375 plus GST for each of the 384 hours. Contracting, replacement, and the monthly reporting standard are included.
Ask us anything about ADEC, Annual Dedicated Expert Consultant before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
Clear, transparent rates for our consulting, built on one simple basis: a A$500 hourly rate, five working hours per day. Everything else is a discount on that rate. Book a single hour at the base rate, a full day at 10% off, a credit pack at 15% off, an annual partnership at 20% off, or ADEC, our Annual Dedicated Expert Consultant, at 25% off, where a dedicated expert is committed to you for a full year. The structured programmes each carry a fixed price based on their hours. Every engagement begins with a complimentary discovery call.
Pricing and discounts are subject to change. Take the opportunity when you see it.
Special groups: 20% off for those who serve the community. See who is eligible →
Tell us where your business is and what you want to change. We will point you to the right service and confirm scope and pricing, with no obligation.
Ask us anything about Consulting Credits before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
Professional Training. Not AQF. Not an RTO.
Training built for your organisation, not adapted from a catalogue. We begin by understanding how your teams actually work, where capability is thin, and what the business needs them to do differently. Then we design a programme around that, and deliver it to your people, at your premises or ours.
Off-the-shelf training teaches general good practice. It is useful, and it is often enough. A tailored programme is for the moment when it is not: when the gap is specific to your operation, your systems, your customers, or your culture, and general material would leave the real problem untouched.
Two hours with the people who own the outcome. We look at what the business is trying to achieve, where performance falls short, and what is genuinely causing it. Sometimes the answer is training. Sometimes it is a process, a structure, or a decision, and we will say so rather than sell you a course that will not help.
Eight hours of design work. We write the content around your context: your terminology, your scenarios, your systems, your customers. Objectives are set so that success can be judged afterwards, and materials are prepared for your people to keep.
Delivered in person at your premises, at any of our locations across Australia, or online. Groups run from four to twenty-four participants, so everyone takes part rather than watches. Each training day is five hours, breaks included.
You keep the programme. Materials, facilitator notes, and the design remain with your organisation, so you can run it again internally without returning to us. If you would rather build that capability in-house, our Certified Business Coach programme prepares your own people to deliver it.
Supervisors and managers who were promoted for technical strength and now need the other half of the role: delegating, holding a standard, and having the conversation nobody wants to have.
Consistency across a team, from first contact to close, built on the way your customers actually buy rather than a generic script.
Process discipline, quality, and the habits that keep standards steady when the pressure rises and the shortcuts look tempting.
Preparing teams for a new system, structure, or direction, so the rollout meets readiness instead of resistance.
Building your own training capability, so the knowledge stays in the organisation when we leave.
A first fortnight that sets the standard, shortens time to competence, and gives new people a reason to stay.
Written around your context, your terminology, your systems and your customers, with objectives set so the result can be judged afterwards.
Content, facilitator notes and the design stay with your organisation, so you can run it again internally without returning to us.
Your people able to do the thing the business needed them to do differently, rather than able to describe it.
A numbered, publicly verifiable HuBu-Intel certificate for every participant who completes the programme.
Where the shortfall is tied to your operation, your systems, your customers or your culture, and general material would leave the real problem untouched.
Large enough for the group to teach each other, small enough that everyone takes part rather than watches.
A new system, structure or direction, where the rollout needs to meet readiness instead of resistance.
Who want the knowledge to stay in the business when we leave, and would rather own the programme than rent it.
Then we will say so. The two-hour needs analysis looks at what is genuinely causing the shortfall. Sometimes it is a process, a structure or a decision rather than a capability gap, and selling you a course that will not help is not a service.
At your premises, at any of our locations across Australia, or online. Each training day is five hours including breaks.
Yes. Materials, facilitator notes and the design remain with your organisation. If you want your own people to deliver it, the Certified Business Coach programme prepares them to do that.
The design credit covers the two hours of needs analysis and the eight hours of design, and is charged once, when that work is done. Delivery is quoted separately and is only charged for days actually delivered.
No. HuBu-Intel is not a Registered Training Organisation. This is professional training, and every participant receives a numbered HuBu-Intel certificate that anyone can verify online.
Pricing and discounts are subject to change. Take the opportunity when you see it.
Your figure will differ with the number of participants and days. We confirm both in writing after the needs analysis, before any commitment.
Tailored Corporate Training is scheduled with you from January 2027, on any dates that suit your organisation, at your premises, at our locations, or online.
Every start date runs with a minimum of four and a maximum of twenty-four trainees. Tell us which city and month suit you and we will factor it into the schedule.
Two or more people attract a 10% group discount, and we can deliver at your premises, at any of our locations across Australia, or online. Tell us the size of your team and what you need it to change, and we will put a figure in front of you.
Ask us anything about Tailored Corporate Training before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
Professional Training. Not AQF. Not an RTO.
A four-day intensive developed within a national government training command. Four intensive days that transform knowledgeable professionals into commanding, results-driven elite trainers, people who captivate a room, design world-class programmes, and create lasting behavioural change. Developed within a national Egyptian Government training command and refined in the field.
Expertise does not automatically transfer. Many capable professionals are asked to train, present, or lead sessions and quietly struggle, not because they lack knowledge, but because they were never taught how adults learn, how to command a room, or how to design a programme that changes behaviour. The Certified Business Coach programme closes that gap completely, turning subject-matter experts into trainers people remember and act on.
Each afternoon builds progressively on the last. By Day 4 you are not just learning, you are performing, coaching, and leading. Days 1–3 run 1:00–5:10pm (four 50-minute sessions); Day 4 runs 12:00–5:15pm and ends with the Certificate of Attendance ceremony.
Meet your cohort and align on expectations. A deep dive into the psychology, identity, and beliefs that separate good trainers from great ones, the mental shifts that unlock exceptional performance in front of any audience.
The science of how adults learn, retain, and apply information. Andragogy versus pedagogy, learner archetypes, and motivation triggers. Master the principles that make training stick and create measurable behavioural change.
The difference between informing and transforming. The BBO Communication Architecture: structure, pace, pausing, and emphasis, and how to use language to direct attention and drive retention.
Identify your training style with a strengths audit and growth map. Understand how your current communication patterns affect learner engagement. Day 1 debrief and overnight reflection assignment.
Practical exercises to develop projection, pacing, tone variation, and vocal authority. The voice is your primary instrument as a trainer, learn to use it with precision and power.
How to own a room physically. Posture, gesture, eye contact, proximity, and spatial ownership, the non-verbal signals that amplify or undermine everything you say. Move with intention and authority.
Why most trainer slides kill attention, and how to fix it. Visual hierarchy, minimal design, and cognitive-load theory. Create slides that support, not replace, your presence as a trainer.
The first three minutes and last three minutes are the most powerful of any session. Learn the formulas that create immediate attention and leave audiences transformed. Day 2 debrief and delivery-practice brief.
Diagnose what learners actually need versus what they say they want, and sequence content for maximum retention. The BBO Architecture Model applied: lecture, discuss, demonstrate, practise, apply.
Build content with a clear architecture that keeps audiences engaged from first word to last: formulas for unforgettable openings, logical flow, and closings that drive action and retention.
Design visuals that support, not replace, your delivery. Visual hierarchy, cognitive-load principles, and minimal design, so complex ideas become immediately clear.
A guided workshop to architect your own flagship training programme using the BBO Architecture Model, with peer review and live feedback. Briefing and preparation for the Day 4 practicum and Certificate of Attendance ceremony.
Transition from speaker to transformative educator. Advanced facilitation techniques, reading the room, managing energy, and leading high-participation learning environments with authority and ease.
Expert feedback that develops rather than deflates. Coaching models embedded into delivery, and powerful questions that accelerate learner growth and create lasting behavioural change.
Creative practice in building and running engaging training activities that enhance skills and practical knowledge, improving dynamics and the learning experience for memorable, lasting results.
A powerful closing intensive. Develop your personal strategic framework as a trainer and leader: clarify your professional identity, define your positioning, map your 90-day action plan, and leave with a clear vision for your training career.
Formal presentation of your Certificate of Attendance for Certified Business Coach and the complementary workshop, a personal message to each attendee, group photo, and cohort celebration.
Hold a room with confidence and earned authority.
Build programmes that hold their standard and change behaviour.
Lead groups, coach live, and hold attention.
Complete the programme with your Certificate of Attendance.
Professionals who train teams and want to do it at an elite, memorable standard.
Specialists asked to teach, present, or lead sessions who want real teaching craft.
Independents who want facilitation and stage skills that set them apart and command premium fees.
People who present, brief, and develop others and want to do it with genuine impact.
No. The programme is built to take capable professionals, including first-time trainers, to an elite standard.
In person in Sydney, with programmes beginning on the first Monday of every second month, from January 2027. Location: HuBu-Intel Headquarters, Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Barangaroo NSW 2000, unless we arrange otherwise with you.
Tell us by email or phone, quoting your booking reference, and we confirm it in writing. A booking you have not yet paid for can be cancelled at any time, at no cost. Once you have paid, your place is covered by our two-hour refund promise: attend the first two hours of the first training day, and if it is not right for you, tell us before those two hours end for a full refund of the fees you paid. This promise is in addition to your rights under the Australian Consumer Law, which it does not replace or limit.
Yes, a certificate of attendance is included, with no registration or certificate fees.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, scope, and the outcomes that matter to you, before you commit.
Ask us anything about Certified Business Coach before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
Certified Business Coach runs on the first Monday of every second month, four days each time, from January 2027.
Every start date runs with a minimum of four and a maximum of twenty-four trainees. If a start date does not reach the minimum it is rescheduled and everyone registered is offered the next date at no cost. Held at HuBu-Intel Headquarters, Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Barangaroo NSW 2000, unless arranged otherwise with you.
Two or more people attract a 10% group discount, and we can deliver at your premises, at any of our locations across Australia, or online. Tell us the size of your team and what you need it to change, and we will put a figure in front of you.
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Every consulting and training engagement starts with a short, complimentary discovery call, with no commitment and no pressure. We will understand what you need, point you to the right service, and confirm scope and pricing before anything is booked.
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One professional, trustworthy source that turns a vision into a launched, operating business. Strategic architecture, complete digital infrastructure, and hands-on consulting, delivered end-to-end so you deal with a single accountable team that makes it happen.
The idea you keep coming back to deserves more than another year of "someday." Give it the one thing it actually needs: a team that builds it properly, the first time.
“Your Success Is Our Business & Your Vision Is Our Task.”
Most founders stitch together a strategist, a branding agency, a web developer, a copywriter, and a consultant, then spend months coordinating people who never speak to each other. HuBu-Intel removes that burden. We act as your Business Concept Architect: a single team that designs the strategy, builds the digital infrastructure, writes the content, configures the tools, and coaches you through launch and beyond.
Everything is organised so you can see what you receive, when you receive it, what you invest, and the terms that govern our relationship, in clear language. Our commitment is simple: genuine effort to understand before you commit, and outstanding delivery to the maximum of our ability once you do.
Most people who have a good idea never build it. Not because the idea was wrong, but because the distance between having it and running it felt too far to cross alone.
This is the one thing you can do about that: hand the distance to a team that closes it properly, so what comes out the other side is a real, operating business, not another folder of notes. If it works, it can be one of the better decisions you make. The only way to find out is to build it, once, the right way.
Foundational strategy work to establish your market identity, the blueprint every successful business is built on.
Building your professional digital infrastructure on robust architecture, ready to launch and ready to scale.
Guidance on operations and platform management, so you launch with confidence and run it independently.
Dedicated ongoing support so the business keeps moving after launch. Every month you hold a credit of up to six hours, split evenly across the two kinds of work an operating business actually needs.
Offered as a single, all-inclusive engagement. Every line is itemised so the value and any discount are fully transparent. Indicative figures are shown below; your final quote is confirmed in the service agreement after our discovery meeting.
Pricing and discounts are subject to change. Take the opportunity when you see it.
Special groups: 20% off for those who serve the community. See who is eligible →
The full Engagement Terms are provided in the service agreement. The points below summarise how we work, in plain language. The signed agreement always governs.
50% on signing before work begins, and 50% on completion after you review the work and before final handover of source files, credentials, and access.
A good-faith delivery target of ninety days from commencement, paused only while we await your input, approvals, or content (each a Hold Period).
Each deliverable includes two revision rounds. Preference-driven changes beyond that, or new features and redesigns, are quoted separately.
If we cause delay beyond 180 days, you may claim a 10% credit; beyond 270 days, you may end the undelivered portion for a refund. Defined and fair.
Ownership of the final custom deliverables, including source files and the Business Profile, transfers to you on full payment and signed acceptance.
Nothing limits your non-excludable rights under the Australian Consumer Law. Materials are professional recommendations, not financial or legal advice.
Schedule a meeting to discuss the details of your project and request the full service agreement for review. No obligation, complete confidentiality, and a genuine effort to understand your vision before you commit.
This page is a summary for information only and is not an offer or a binding agreement. The governing terms are those in the executed service agreement provided after our discovery meeting.
Ask us anything about Dream Builder before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
Professional Training. Not AQF. Not an RTO.
Four credentials, each earned a different way. Every one carries a unique number, and anyone you show it to can confirm it is genuine in seconds. A HuBu-Intel professional training certificate. Not an AQF qualification.
The designs on this page are registration designs: the record of each certificate held in our certificate database, where anyone can verify it. The certificate handed to each trainee carries an impressive presentation design of its own.
Issued when someone completes a programme in full. This is the credential most HuBu-Intel programmes award.
Issued when someone attends a workshop or session. It records attendance rather than completion of assessed work.
Issued only on the Certified Business Coach programme, to those who complete the full four days.
Issued to an organisation holding a current Organisational Referral Agreement, recording the agreement and the year it runs. It is not an appointment, and the holder is not authorised to bind HUBUINTEL PTY LTD in any way.
Awarded when you complete a full HuBu-Intel programme. It records the programme, the hours, and the dates you attended. This is the credential most people come to us for.
Awarded for attending a HuBu-Intel workshop. It records what you attended and when, without implying assessment. Honest about what it is, which is what makes it worth holding.
Awarded on completing Certified Business Coach. It says you have been trained to design and deliver training to the HuBu-Intel standard, and it is the credential our graduates show their own clients.
Held by an organisation with a current Organisational Referral Agreement. It permits them to introduce our services and ventures. It does not authorise them to represent us or to contract on our behalf. If an organisation approaches you citing HuBu-Intel, ask for their number and check it here.
Numbers run in sequence for each credential, each year. They are issued by HuBu-Intel and cannot be created by anyone else. If a number does not verify, the certificate did not come from us.
Go to our verification page, enter the number from the certificate, and you will see the holder, the programme, the hours, and the date issued. No account and no request to us is needed.
Share the number with anyone who asks. Your certificate stays verifiable for as long as it is valid, so it keeps working long after the programme ends.
HuBu-Intel may withdraw a credential if it is misrepresented or misused. A withdrawn certificate shows as no longer valid when checked, which protects everyone who relies on it.
Every service page carries its own questions. This page carries the ones that apply across HuBu-Intel.
Photos of facilities we use and activities we participate in.
Enter the number printed on the certificate. You will see who holds it, what it is for, and whether it is still valid. Nothing else is shown.
The number appears on the face of every HuBu-Intel certificate.
This service is offered as a courtesy. If it is unavailable because of technical or administrative changes, verify manually by contacting us at or on +61 2 8046 7546. Inactive verification does not dismiss the value of a certificate. A HuBu-Intel certificate stands on its own record, and we hold that record whether or not this page is running.
Verification confirms a certificate was issued by HuBu-Intel and remains valid. HuBu-Intel professional training certificates are not AQF qualifications.
Professional Training. Not AQF. Not an RTO.
Three days for people who already manage, and want to manage at a different level. Day one resets how you think. Day two gives you a framework for the four things every manager actually controls. Day three shows you what strong organisations do differently, and how to apply it on Monday.
People are promoted into management because they were good at the work. Managing is a different job, and almost nobody is taught it. So the best operator in the team becomes the most overloaded person in the building, doing their old job at night and their new one badly during the day.
Decisions get made the way they have always been made, at speed, because there is no framework to slow them down and nothing to check them against. It works until the day it does not, and by then the pattern is a year old.
Effort goes to the loudest symptom rather than the actual bottleneck, so the team works hard and the numbers barely move. Everyone can feel it. Nobody has the language to point at it.
The person who is ready for more is not told, and the person who is not performing is not told either. Both cost the organisation, and the second one costs the manager their authority.
Methods are copied from organisations in a different market, at a different size, with a different culture, and then judged to have failed when they do not transplant. What travels and what does not is knowable in advance.
Three days, five training hours each, fifteen hours in total. Five working sessions a day with breaks between them. Every session is worked against your own role rather than against a case study, so what you build in the room is the thing you take back to work.
The same situation, framed four different ways, produces four different decisions. We work through how experienced operators set the frame before they look for an answer, and where habit has quietly replaced judgement in your own framing.
Waiting for certainty is itself a decision, and usually the expensive one. How to judge what information would actually change your answer, what it would cost to get it, and how to recognise the point where more analysis is avoidance rather than diligence.
The promotion that makes you a manager also changes what you are measured on, and almost nobody is told. What to stop doing, what to hand over and how, and why the instinct to keep doing the work yourself reads to your team as a lack of trust.
What happens to your judgement when the room disagrees, when the decision is visible, and when you are wrong in public. How to hold a position you still believe in, how to change one without losing the room, and how to tell the two situations apart.
Three real decisions you have made recently, examined honestly: what you knew, what you assumed, what you were avoiding, and what you would do now. You leave the day with your own pattern written down, which is the only version of this that changes anything.
Most stated direction cannot be acted on, which is why it generates meetings instead of work. We write yours until somebody who was not in the room could make a decision with it, and test it by having somebody try.
Finding the one place where the work actually backs up, and proving it rather than asserting it. Why effort applied anywhere else feels productive and moves nothing, and how to tell a constraint from a complaint.
Reading capacity and readiness in the people you already have, and the conversation most managers postpone in both directions. How to say the thing early, plainly, and in a way the person can use.
A real account of your last fortnight rather than an intended one. What to stop doing this week, what only looks urgent, and what you are doing because you are good at it rather than because it is your job.
Vision, Operations, People and Time, held at once against your current role, because managing one of the four at a time is what firefighting is. You leave with the map built and the first three moves on it named.
Drawn from work across more than twenty nationalities and taken from the field rather than from case studies. What is common to organisations that hold their standard over years, stated plainly enough to check against your own.
Separating the practices that work anywhere from the ones that only work in the culture, size or market that produced them. Why importing the second kind fails, and how to tell which kind you are looking at before you spend a year on it.
Accountability that changes behaviour rather than producing documents. What to measure, who sees it, how often, and how to recognise reporting that has become performance.
The difference between a team that needs you and a team that works. Delegation that survives contact with reality, decision rights written down, and what to do about the person who keeps escalating.
What you will bring in first, in what order, and how you will know within ninety days whether it worked. Written, dated and defensible, so it survives the week you get back and find two hundred emails.
Where the team is going, expressed so that someone can act on it without asking you. Most vision statements fail this test.
How the work actually flows, where it stalls, and which fixes change the outcome rather than moving the delay somewhere else.
Who does what, who is ready for more, and how to have the conversation that most managers postpone until it is too late.
The only resource you cannot buy more of. Where yours goes, where your team's goes, and what to stop doing.
A clear view of where your decisions are being made by habit rather than by evidence, and what to do about it.
VOPT applied to your own role, so vision, operations, people and time are held together rather than one at a time.
The global practices worth adopting in your organisation first, and how you will know each one worked.
A numbered, publicly verifiable HuBu-Intel certificate of completion recording the programme, the hours and the dates.
Strong technically, now responsible for people and outcomes. Day one is written for exactly this moment.
Running well but stretched thin. VOPT gives structure to what you are already doing by instinct.
Managing a team you built yourself, without ever having been managed well. Day three is worth the three days on its own.
Experienced ones. Elite Management assumes you already manage people and are judged on their output, not your own. If you have just been promoted, Tailored Corporate Training or a Personal Upgrade Session is the better first step.
Our own framework: Vision, Operations, People and Time. The four things every manager actually controls, and the four places performance is won or lost. You build your own VOPT map against your current role on day two, rather than being shown one.
Three recent decisions you are willing to examine honestly. Day one works on your own calls rather than case studies.
No. HuBu-Intel is not a Registered Training Organisation and this is professional training, not nationally recognised training. You receive a numbered HuBu-Intel certificate of completion that anyone can verify online.
Every start date runs with a minimum of four and a maximum of twenty-four. If a date does not reach the minimum it is rescheduled, and everyone registered is offered the next date at no cost.
The first Elite Management start date is being set, for January 2027 or later. Register your interest and we will tell you first.
Every start date runs with a minimum of four and a maximum of twenty-four trainees. Tell us which city and month suit you and we will factor it into the schedule.
Two or more people attract a 10% group discount, and we can deliver at your premises, at any of our locations across Australia, or online. Tell us the size of your team and what you need it to change, and we will put a figure in front of you.
Ask us anything about Elite Management before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
Professional Training. Not AQF. Not an RTO.
A three-day intensive programme that transforms how you think about sales, how you read people, and how you lead every conversation from first contact through to close and beyond. Built for professionals who want to stop guessing and start winning consistently.
Why, how, and who buys what. Most salespeople spend their entire career focused on what they are selling, not on the psychology of the person buying. Day One flips that entirely.
Who you are, how you think, how everyone should see you. Being the magnet. Sales is not a technique you put on; it is an identity you build. Day Two works on you.
Approach, contact, continuation, leading the dynamics, upper handling, closing, maintaining contact. The complete craft of selling, from the first second to long after the deal is done.
A single way of selling across the whole team, so a client hears the same thing whoever picks up the phone.
Openings, objections and closes practised rather than described, against your own product and your own market.
Shared terms for what is happening in a deal, so coaching and forecasting stop being guesswork.
A numbered, publicly verifiable HuBu-Intel certificate of completion for every participant.
Those who sell for a living and want a complete framework to replace guesswork with mastery.
Founders and owners who are personally involved in winning clients and want to close more consistently.
Sales managers who want their team operating from the same high standard and shared language.
Sales Masters runs on the last Monday of each month, three days each time, from January 2027.
Every start date runs with a minimum of four and a maximum of twenty-four trainees. If a start date does not reach the minimum it is rescheduled and everyone registered is offered the next date at no cost. Held at HuBu-Intel Headquarters, Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Barangaroo NSW 2000, unless arranged otherwise with you.
Two or more people attract a 10% group discount, and we can deliver at your premises, at any of our locations across Australia, or online. Tell us the size of your team and what you need it to change, and we will put a figure in front of you.
Ask us anything about Sales Masters before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
One mentorship programme, offered at two lengths. The three-month partnership unfolds what brought you here, makes sense of it together, draws the future you actually want, and stays beside you week by week while you put it into motion. Two people per month, so the attention is real, and entry is by interview. If three months is not where you are, the same work opens with a single Personal Upgrade Session, set out at the end of this page.
A session can name a pattern. A plan can sit in a drawer. Mentorship without direction becomes conversation. This programme holds all three in one relationship: a clear view of where you stand, a written direction built from your own story, and two hours every week for three months so the plan becomes how you live.
We meet first. Approval is by interview, not by payment. Two places a month, so the work can stay personal.
Four weeks opening up what is actually there. The moments, the habits, and the decisions that brought you to this point, laid out honestly rather than assumed.
Two weeks making sense of it. Strengths, values, drivers, and the patterns worth keeping or changing, named clearly enough to build on.
Two weeks drawing the future you actually want. Direction, goals, and the standard you intend to hold, written around who you are rather than a template.
Four weeks putting it into motion. You implement in the real week, we refine as life responds, and the plan becomes how you operate rather than a document.
Two hours a week across twelve weeks, twenty-four hours in total. Payment is month by month. The term is three months.
A genuine understanding of yourself and the patterns that have been running you.
A life-and-career plan that is yours, not borrowed.
Weekly mentorship so the plan is lived, not filed.
Decisions guided by a direction you chose, not only by pressure.
This work only holds if it is personal, which is why we take two people a month and no more. The limit protects the attention, the preparation, and the care each person receives. Entry is by interview so that both of us can be honest about fit before the three months begin.
People building something real who want a senior partner to think with every week.
Executives who carry weight alone and want experienced, confidential counsel.
People serious about personal and professional growth who value depth over a syllabus.
Personal Upgrade Session is one 90-minute session. The HuBu-Intel Mentorship Program includes that elevation and then three months of mentorship so the new seeing is practised, not left on the table.
A$2,700 plus GST each month (A$2,970 including GST), paid month by month, for three months: A$8,100 plus GST in total, A$8,910 including GST. The term is three months. Payment is not asked as a single lump sum.
To protect depth. Each partnership needs real preparation and presence. Approval is by interview so the two places are used well.
Three months is the full programme. This is the door into it. A single 90-minute conversation, built on Business Behaviour Optimisation, to name the pattern shaping your decisions and leave with a plan you can use the same day. One person, one room, and enough time to be honest.
Most people who feel stuck are not short on effort. They are working against patterns of thinking and behaviour that nobody has ever helped them name, let alone examine. One focused session, on a proven framework, is often enough to surface what is actually holding the decision.
Professionals at a turning point who want clarity fast. Leaders whose mindset under pressure shapes how their team performs. Anyone weighing a specific decision who wants one honest hour with someone who has no stake in the answer.
Charged as one hour at A$500 plus GST, A$550 including GST. First-time clients receive a complimentary extra thirty minutes on their first session, so it runs a full ninety. Includes the discovery call before you commit. All pricing in Australian dollars.
Pricing and discounts are subject to change. Take the opportunity when you see it.
Special groups: 20% off for those who serve the community. See who is eligible →
The Personal Upgrade Session is the elevation the three-month programme opens with. Take it on its own, or take it as the first step and carry the credit of that hour into the programme if you continue.
Every engagement begins with a complimentary discovery conversation so we can confirm fit, scope, and the outcomes that matter to you, before you commit.
Ask us anything about Mentorship Programme before you commit, or begin your booking now. Nothing is charged until we have confirmed the details with you in writing.
No commitment and no payment. Tell us what you are looking at and when suits you, and we will come back with the detail that matters.
How your details are handled. We collect your name, phone number, and email so we can contact you about the services you select. We do not sell your details. You may ask us what we hold, correct it, or have it deleted, at . Training upcoming dates run with a minimum of four and a maximum of twenty-four trainees. Groups of two or more from the same organisation receive a 10% discount. Registering interest does not create a booking, an enrolment, or any payment obligation. Your details are held in HuBu-Intel's booking system so we can plan upcoming dates by city.
Our representative will be in touch once we have availability.
Your enquiry lands with someone at HuBu-Intel, not in a funnel. What you selected and what you wrote arrive together, so nobody has to ask you to repeat it.
One person delivers every engagement here, so availability is real and it is checked before anyone replies to you. If we cannot do it, or cannot do it when you need it, that is what you will be told.
Scope, price, dates and what is not included. Nothing is charged and nothing is booked until you have that in writing and have said yes to it.
45 minutes, no cost. Choose one of the four times below, or book a full session further down.
Three things can be booked here: a seat in a training programme, consulting time, or a place in a Partner Up programme. Every booking can be confirmed now and paid in person on the day, by card or bank transfer.
Professional Training. Not AQF. Not an RTO.
A seat is held for you once confirmed. We will email you a receipt and the joining details. Payment is arranged with you directly and nothing is charged through this website.Unless you chose Book and pay, payment is arranged with you directly and nothing is charged today. Every start date runs with a minimum of four and a maximum of twenty-four trainees; below the minimum a start date is rescheduled and you are offered the next date at no cost, or a full refund of anything you paid if the new date does not suit you.
Consulting is booked as time, at one published rate of A$500 per hour plus GST, with the discounts shown on the rates page. Every engagement starts with a complimentary discovery meeting, so nothing is charged before we both know what the work is.
Partner Up programmes are agreements, so this books the conversation that comes before one. Nothing is signed and nothing is charged from this page.
Our headquarters, our working hours, and a form for your questions. Ask us to call you at a time that suits you, or choose one of our locations across Australia and we will come to you.
Our position is firm and it is fair. This page states what we honour, what is non-refundable, how to cancel, how refunds are paid, and the statutory rights that always sit above our terms.
Every engagement HuBu-Intel accepts is scoped in writing before you pay. That written brief is the standard the work is delivered against. If we deliver something that materially fails that brief through our own fault, we will redo the work on the same brief until it meets the standard, at no additional cost. That is our first and preferred remedy, and it is the one that keeps the value of the engagement intact.
Attend the first two hours of the first training day of any classroom programme. If it is not right for you, tell us before those two hours end and we will refund your fees in full. You decide after seeing the training first hand, not before. This promise is in addition to your rights under the Australian Consumer Law, which it does not replace or limit.
All fees paid to HuBu-Intel are non-refundable for change of mind, changed circumstances, or a decision made after purchase not to proceed. This includes:
Where a written brief is agreed and you subsequently ask us to change it, the additional or reworked scope is priced separately. Fees paid against the original brief remain applied to it.
To cancel a booking, email us at or call +61 2 8046 7546, quoting your booking reference, and we confirm the cancellation in writing. A booking you have not yet paid for can be cancelled at any time, at no cost. Fees you have already paid are dealt with under this policy, and work under a written proposal is cancelled as that proposal states.
If a start date does not reach the minimum of four trainees, or we have to change a date for any other reason, we tell you in writing and offer you the next date at no cost. If the new date does not suit you, we refund in full what you paid for that booking.
An approved refund is paid in Australian dollars to the card or bank account you paid from, and we confirm it to you in writing. Your bank or card issuer decides how long it then takes to reach your account. If something about a payment is not right, please contact us first: we can usually settle it faster than a dispute through your bank, and your right to raise one with your card issuer is not affected.
Nothing in this policy limits any right you have under the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010). Consumer guarantees cannot be excluded, restricted or modified by any term of any contract. In particular:
The Australian Consumer Law defines a consumer, for services, by reference to the price and the kind of service, not by whether you are a business. The current threshold is A$100,000 including GST, for services and for goods, and services of a kind ordinarily acquired for personal, domestic or household use are covered regardless of that threshold. Where you meet the definition of a consumer under the ACL, the guarantees above apply as a matter of law and this page states our undertaking to honour them.
If you believe a service we have supplied has failed a consumer guarantee, please write to us at setting out the engagement, what you consider failed, and the remedy you are seeking. We will acknowledge your message as soon as possible and work through the concern with you on the written record. If the concern cannot be resolved between us, you have the right to contact the ACCC or your State or Territory consumer protection agency at any time.
Special-group pricing is 20% off the published price, as the Special Groups page sets out. Nothing is uploaded or sent to receive it, and we do not record which group you belong to; if we need to confirm your eligibility, you can do so in person. If you paid the full price and tell us before your service begins, we refund the difference, including the GST on it. If a special-group price was given to someone who was not eligible, the standard price applies and we may invoice the difference.
Australian Consumer Law: Schedule 2 to the Competition and Consumer Act 2010 (Cth). Australian Competition and Consumer Commission (ACCC) guidance: Consumer rights and guarantees, and Repair, replace, refund, cancel. This policy is reviewed against those pages at each site release.
HUBUINTEL PTY LTD, ABN 22 702 195 355. Policy version: 16.0. Last reviewed: 19 October 2026.
Who you pay, what each price includes, when payment is due, how each service is delivered, how to cancel, and how your payment details are protected. All in one place, before you pay us anything.
Every payment is made to HUBUINTEL PTY LTD, the Australian company that trades as HuBu-Intel and operates hubuintel.com. Every booking, quote, agreement, receipt and tax invoice is issued by that company, and by no one else.
Every price on this website is in Australian dollars (AUD), and every payment is made in Australian dollars. HUBUINTEL PTY LTD is registered for GST. Published prices exclude GST and are marked +GST, and where individuals can buy, the total including GST is shown beside the price. The amount you pay includes GST, unless we tell you in writing that GST does not apply. A tax invoice is issued after payment.
HuBu-Intel supplies services, not physical goods, so there are no shipping or delivery charges. This is how and when each one is delivered.
If a date cannot go ahead. If a start date does not reach the minimum of four trainees, or we have to change a date for any other reason, we tell you in writing and offer you the next date at no cost. If the new date does not suit you, we refund in full what you paid for that booking.
To cancel or change a booking, email or call +61 2 8046 7546, quoting your booking reference. We confirm every cancellation or change in writing.
What is refundable, the two-hour promise for classroom training, and your rights under the Australian Consumer Law are set out in our Refund Policy. An approved refund is paid in Australian dollars to the card or bank account you paid from, and we confirm it to you in writing. If something about a payment is not right, please contact us first: we can usually settle it faster than a dispute through your bank, and your right to raise one with your card issuer is not affected.
We handle personal information, including payment records, under our Privacy Policy, written under the Privacy Act 1988 (Cth) and the Australian Privacy Principles. It also lists the cookies and browser storage this website uses. Analytics cookies are placed only after you agree to them.
HUBUINTEL PTY LTD is registered in New South Wales, Australia, where it is domiciled and trades from. We supply services, not physical goods, so nothing is shipped overseas. Where a service or a venture transaction involves a client outside Australia, it is supplied under Australian law, including Australian sanctions and export control laws.
Write to or call +61 2 8046 7546, with your booking reference if you have one. We acknowledge your message as soon as possible and work through it with you on the written record. If it cannot be resolved between us, you can contact NSW Fair Trading or the ACCC at any time.
HUBUINTEL PTY LTD, ABN 22 702 195 355. Policy version: 1.0. Last reviewed: 13 October 2026.
These terms apply to your use of this website and to any engagement you enter into with HuBu-Intel. Signed proposals and engagement letters, where they exist, take precedence over these terms for that specific engagement.
This website is operated by HUBUINTEL PTY LTD (ABN 22 702 195 355), a company registered in New South Wales, Australia. References to "HuBu-Intel", "we", "us" and "our" mean that company.
Nothing on this website is an offer capable of acceptance. Prices, descriptions, availability, timeframes and inclusions are indicative and are subject to written confirmation. A binding agreement exists only once it is set out in writing and signed by both parties, or once payment has been made against a written proposal that names this fact.
All prices are in Australian dollars. The GST treatment of each price is stated with the price. Where GST does not apply, we say so.
Payment is due at the time stated on your booking confirmation, invoice or written proposal. Card payments are processed by our payment provider on its own secure systems; we do not receive or store your card details. How and when you pay, how each service is delivered, how to cancel, how refunds are paid and how your payment details are protected are set out on our Payments, Delivery and Security page, which forms part of these terms. For an engagement under a written proposal, the proposal states the payment method, timing and receipt handling.
Refunds are governed by our Refund Policy, which forms part of these terms. Nothing in these terms limits any right you have under the Australian Consumer Law, and where you meet the ACL's definition of a consumer the guarantees at Part 3-2 of Schedule 2 to the Competition and Consumer Act 2010 apply as a matter of law.
All content on this website, including text, images, marks, page layouts and code, is owned by HuBu-Intel or its licensors and is protected by Australian and international intellectual property laws. You may view and print pages for personal, non-commercial reference. You may not reproduce, publish, adapt, or use any content commercially without our prior written consent. Materials produced for an engagement are governed by the intellectual property clause of that engagement's written proposal.
Personal information you provide through this website is handled under our Privacy Policy, which is written under the Australian Privacy Principles.
To the maximum extent permitted by law and other than in respect of any consumer guarantee that cannot be excluded, restricted or modified: (a) we accept no liability for indirect, consequential or special loss; (b) our aggregate liability under any engagement is limited to the fees paid to us for that engagement; (c) the site is provided on an as-is basis and we do not warrant that it will be uninterrupted or free of errors.
These terms are governed by the laws of New South Wales, Australia. The courts of New South Wales have exclusive jurisdiction over any dispute arising under or in connection with them.
Version 15.0. Last reviewed: 19 October 2026.
HUBUINTEL PTY LTD, ABN 22 702 195 355, New South Wales, Australia. Last reviewed 19 October 2026.
HuBu-Intel handles personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This policy covers hubuintel.com, the HuBu-Intel Business Academy, our consulting engagements, and our venture platforms.
From our forms: your name, email address, phone number, city, organisation, and whatever you write to us. If you engage us for training: your enrolment record, the programme, the dates you attended, and whether you completed it. If we issue you a certificate: your name, the programme, the training hours and days, the delivery method, and the dates, held against a certificate number. We do not collect payment card details through this website. If you pay by card online, you enter your card details on our payment provider’s secure page, and the provider tells us only the result, the amount, the receipt number and the card type.
If you apply for a role: the role, whether you apply as an individual or a business, the business name and ABN where you give them, a link you choose to share, and what you write to us. If you ask for a Hope Program on behalf of an organisation: the organisation’s details, your contact details, and what you tell us about the program you would like. We ask that no application or request includes health details, identity documents, tax file numbers or bank details. If you use the Special Group Discount Coupon, we record only the coupon, not which group you belong to. We never ask you to upload or send an identity document or any other evidence of eligibility; if we need to confirm it, you can do so in person.
To answer you, to arrange and deliver what you have asked for, to keep an accurate record of training completed, and to meet our own record-keeping obligations. We do not use your information for anything you would not reasonably expect from the interaction you had with us.
This matters, so we say it plainly. Every certificate we issue carries a unique number, and anyone holding that number can look it up at hubuintel.com as a complementary service and see the name of the holder, the programme, the training hours, the dates, and whether the certificate remains valid. That is the entire point of a verifiable credential, and it is how an employer confirms yours is genuine. Nothing else about you is shown: not your email address, not your phone number, not your employer, and not what you paid. The lookup requires the specific number, so a certificate cannot be found by searching your name. If you would prefer your certificate not to be verifiable, tell us before it is issued and we will discuss what we can do, though a certificate that cannot be checked is worth considerably less to you.
This website keeps a small amount of information in your browser. Some of it is ours and some of it is not, so both are listed.
Ours. Your display choice of dark or light, whether you have asked for reduced motion, and a few settings the site remembers so it behaves the same way when you return. None of it identifies you and none of it is sent to us. A cookie named hubu_admin is set only when a member of our team signs in to the private administration console; a visitor never receives it.
Not ours. It starts only after you press “Got it” on the notice at the foot of the page. With your agreement, this site uses Google Analytics to count visits and see which pages are read. Google places cookies and identifiers in your browser for that purpose and processes the data on its own systems, which are outside Australia. We use it to understand traffic, not to identify you, and we do not use advertising or retargeting cookies. You can block it in your browser settings or with Google's opt-out add-on at tools.google.com/dlpage/gaoptout, and the site will work normally without it. You can change your choice at any time: After you press “Accept”, the page also loads Google’s “Add as a preferred source” button, which Google serves from its own systems. The map of our locations is Google Maps, and it loads only when you choose to show it.
Parts of this website work automatically, and Australian Privacy Principle 1 asks us to say which. When you send an enquiry, request a booking, or register interest, automated systems sort it, route it to the right desk, and check what times or places are available. Prices shown on this site are calculated from our published rates. Our certificate verifier confirms whether a certificate number is valid.
A person reads every enquiry, every booking request and every message before we act on it. No decision about you is made by an automated system alone, with one exception which we state plainly: certificate verification answers automatically, without a person in the loop.
You can ask for a person to review anything that affects you, by emailing . If you believe a certificate has been verified incorrectly, tell us and we will check it by hand.
We send marketing only to people who have given us permission, as the Spam Act 2003 (Cth) requires. Permission is recorded against your record along with where you gave it. Every marketing message carries a one-click unsubscribe link that works immediately and needs no reply from you. You can also email at any time and we will remove you. Once you unsubscribe we will not add you back unless you ask us to. Messages we send to arrange something you requested, such as confirming a meeting or sending your certificate, are not marketing and continue regardless.
We never sell or rent your information. We share it only with service providers who help us operate, under confidentiality, or where the law requires it. When you pay by card, the payment is processed by our payment provider under its own privacy policy. Where we use a meeting venue such as a Servcorp business centre, we give them only what is needed to admit you on the day.
Our website and our database are hosted in Australia. Three things are handled outside it. The analytics, Google’s preferred source button and the map of our locations, described in section 5, are handled by Google on its own systems overseas. Email we exchange with you passes through our email provider and may be processed outside Australia.
Where information is handled overseas, Australian Privacy Principle 8 keeps us accountable for it, and we take reasonable steps to see that it is handled consistently with Australian privacy law. If that position changes, this section changes with it.
Enquiries that do not proceed, including job applications and Hope Program requests, are kept for two years. Client and training records are kept for seven years, which is what Australian tax and business record-keeping generally requires. Certificate records are kept indefinitely, because a credential that stops being verifiable stops being useful to the person holding it.
You may ask what we hold about you, ask us to correct it, or ask us to delete it, by emailing . We acknowledge every request or complaint within 5 business days, aim to resolve it within 30 days, and will not charge you for asking. If you are not satisfied with how we have handled your information, tell us first so we can put it right. If you remain unsatisfied, you may complain to the Office of the Australian Information Commissioner at oaic.gov.au.
We take reasonable steps to protect what we hold, including access controls on our systems and keeping our database outside the public web directory. We never receive or store card numbers. No electronic transmission or storage can be guaranteed fully secure, and we do not claim otherwise.
If personal information we hold is lost, or accessed or disclosed without authorisation, we assess what happened promptly. Where a breach is likely to cause serious harm, we notify the people affected and the Office of the Australian Information Commissioner, as the Notifiable Data Breaches scheme in Part IIIC of the Privacy Act requires.
We start that assessment on suspicion of a breach, not only on confirmation, because that is when the obligation begins. If you believe your information has been exposed, tell us at and we will treat it as a report.
If we change how we handle personal information we will update this policy. Material changes affecting how we use information already collected will be notified to the people affected.
This is the framework every HuBu-Intel Consulting engagement is delivered against. It is what makes the work reliable, and it is what we ask our clients to hold us to.
Before any fee is paid and before any work begins, we agree the brief in writing: the outcome you are after, the scope we will cover, the timing, the price, and the terms. That written brief is the standard the work is measured against. Nothing important is left to memory or good will.
Consulting is not sub-contracted. Where specialist work sits outside the founder's own delivery, it is delivered by named specialists engaged in writing and always under the HuBu-Intel standard. Every deliverable is reviewed by the founder before it reaches you.
The purpose we work toward is the purpose you disclose at intake. If your purpose changes, the brief changes, and we re-price the change before starting. That protects the value of the work already delivered and keeps the standard intact.
A finding on our page comes with the evidence that produced it: the data, the sources, the calculation, or the reasoning. Where a claim rests on a regulator's page, we cite it. Where it rests on your own numbers, they appear alongside the conclusion. Confident where the evidence is strong, careful where it is not.
Where you have a decision to make, we give you at least two options with their costs, their risks, and what each one buys. The recommended option arrives with its strongest objection stated up front. That way you see the whole picture, and the choice remains yours.
Each deliverable passes four gates: approved by you against the brief, executed by us, published where it needs to go, and verified after publication. A task is not closed because a file was edited. We keep the state on the record so nothing is quietly lost.
Every engagement is confidential by default. NDAs are exchanged where you want them exchanged, at intake if that suits. Client names, numbers and material are never used in marketing without your written permission for the specific use.
Where a question sits outside our knowledge or the evidence available, we label it as unknown and name the one step that would resolve it. Softening a finding is a worse reality with a nicer description; the framework does not allow it.
The console opens at its own private address, after sign-in.
Every visible decision on this site reads from these tokens. This page is the reference. It carries no advertising and no pitch.
Answer first.
Cormorant Garamond · 400 · --fs-displayEvery section leads.
Cormorant Garamond · 500 · --fs-h1Programme structure.
Cormorant Garamond · 500 · --fs-h2Card title, list heading.
DM Sans · 600 · --fs-h3The reading measure. Every paragraph on the site is set here, and the line height is 1.7 so the eye can hold a long paragraph.
DM Sans · 400 · --fs-bodyEyebrow · Meta
DM Sans · 500 · --fs-captionHAECTO05 · A$500 · HUBU-C-2026-0042
DM Mono · 500 · --fs-monoBordered surface with a soft raise on hover. Reads from --surf-* tokens.
Same card, on a page carrying the Startup Factory colour. Border-hover takes it.
Same card, on the Consulting House page.
Same card, on the Academy page.
| Token | Value | Used for |
|---|---|---|
| --dur-1 | .18s | Feedback, focus, small hovers |
| --dur-2 | .32s | Card lifts, colour swaps |
| --dur-3 | .52s | Reveals, cascades, dropdowns |
| --dur-4 | .9s | Ambient drift |
| --ease | cubic-bezier(.22,.61,.36,1) | Standard, most things |
| --ease-out | cubic-bezier(.16,1,.3,1) | Landings, snaps into place |
For steps, ranks and counted items. The number reads first.
A drawn mark to the left, in the section's colour.
Reference only. This page is not linked from the main menu.
This document is provided for general information. The governing version is the one in force at the time of any formal engagement. Questions are welcome at .
